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Business & Marketing
NEW! Using Pinterest for
Your Business
Pinterest is one of the fastest growing
social media sites. Discover the value of
Pinterest marketing and how it can connect
you with customers to grow your business.
When surfing online, people are drawn
most to images and this makes Pinterest
the perfect platform. Any business can
find a way to communicate with images.
Explore how to create an effective Pinterest
business page, the features Pinterest offers
to grow your brand, and how to optimize
your pins to get them noticed. Learn how
to use analytics to evaluate your marketing
efforts. This interactive class will leave time
for brainstorming so that you’ll be able to
use Pinterest to meet your specific business
needs. As Founder and CEO of Social
Savvy Geek, LLC,
Laura Pence Atencio
is
passionate about helping entrepreneurs
and business owner meet and exceed their
goals. She is committed to providing the
most engaging and effective strategies in
online marketing by combining traditional
business networking and marketing
fundamentals and best practices with
current online marketing and tactics.
$51 Non-Member
$39 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1930AH9: One Sat., 9–11AM 11/19
1930AI: One Tue., 6:30–8:30PM 1/17
Use YouTube for Effective
Marketing
YouTube is the second largest search engine
in the world. In this demonstration class,
learn to use it for effective marketing of
your business. Begin with an overview of
setting up and branding your YouTube
channel. Discuss how to make your video
“findable” with the crucial use of tags
and keywords. Discover the ten steps to
creating a successful YouTube marketing
plan. Find out how and what to post and
as well as advertising opportunities with
YouTube. View and discuss in class case
studies of successful YouTube pages as
well as examples of what not to do. Leave
class with the tools to build your own
strategy for making YouTube a key part of
your marketing plan.
Deborah Flomberg
works with DenverMind Media, a marketing
and media production company for small
business and nonprofits. She is a writer for
Examiner.com and CBS in Colorado and
California.
$51 Non-Member
$39 Member
$2 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3725Y: One Sat., 1–4PM 11/19
3725AA: One Sat., 9AM–12PM 1/7
Using LinkedIn to Grow Your
Business
Effective use of LinkedIn for business
promotion requires a strong personal profile
as well as a compelling company page. If
you have a personal profile, but know it
could be stronger, this class gives you the
keys. Learn best practices to optimize your
LinkedIn profile with an eye toward getting
found among the hundreds of millions
of other users. Discover techniques to
build a dynamic company page, grow your
following, enhance your market presence,
and identify potential employees or
contractors. Leave this demonstration class
with the knowledge and skills you need to
take advantage of LinkedIn’s powerful tools
for businesses of all sizes.
Brad Friedman
,
president of The Friedman Group, LLC,
works with professionals and businesses
to enhance their online presence and take
advantage of the power of inbound and
social media marketing. Not only does he
use LinkedIn himself, but he often uses
LinkedIn in his work with clients, and
provides his clients with the training to use
it themselves.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3350BH: One Thu., 6–9PM 11/3
3350BI: One Thu., 6–9PM 1/26
Twitter for Business
Twitter exists in an
almost constant
state of change
(often for the
better). Using
Twitter to market
your business will
mean keeping
yourself up to date
on all of those
changes. In this demonstration class, learn
best practices to manage your presence
on Twitter by establishing your brand,
connecting with customers, building your
following, and performing competitive
research.
Brad Friedman
, president of
The Friedman Group, LLC, works with
professionals and businesses to enhance
their online presence and take advantage
of the power of inbound and social media
marketing. He uses Twitter himself and
provides his clients with the training to use
the network themselves. This is not a how-to
class for beginners. You must have a Twitter
account already set up and be somewhat
familiar with how it works.
$51 Non-Member
$39 Member
CFU LOWRY
: Near 1st & Quebec
3732AK9: One Thu., 6–8PM 11/10
3732AL: One Thu., 6–8PM 1/19
Find Your Voice in the
Digital Space
Content Curation for Digital Marketing
If you’re in business, you’ve probably
created accounts and have been
experimenting with various social media
platforms such as Facebook, Pinterest,
and Twitter to promote your business and
services. But if you are not really getting
much interaction on your sites or return
on your efforts, it’s likely content to blame.
Discover how to create and post content
that drives activity to your site, including
many online tools and sources that are fast,
free, and fabulous. Class covers branding
(yes, you need it and learn why) and how
to work it seamlessly into your digital
marketing efforts.
Aimee Skillin
, owner of
Social Media Languages, is a certified social
media manager whose clients range from
health and beauty to nonprofits. She brings
a wealth of tips, tricks, and solid strategies
to her clients and classes. Note: This class
focuses on strategy not how-to, so students
should be familiar with common social
media platforms, their lingo, and general
functionality to successfully participate.
$51 Non-Member
$39 Member
$7 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3726M: One Sat., 9:30–11:30AM 10/22
3726O: One Sat., 9–11AM 1/7
Create with Canva!
An Amazingly Simple Graphic
Design Software Tool
Learn how to use this tool that is loaded
with easy-to-use features and requires no
design experience to use. You’ll be able
to create a variety of original, engaging
content to share in newsletters, blogs, and
on social media platforms. Canva’s online
graphic design platform offers free access
to a wide assortment of design tools and
options: blog graphics, presentations, flyers,
posters, cards, invitations, letterhead,
business cards, and social media images. In
this hands-on class you’ll create five unique
designs with your own photos, images,
and words. Bring your laptop or tablet;
smartphones are not suitable.
Jules Marie
has a BS in marketing and holds certificates
in entrepreneurial studies, digital marketing
and social media management. She is the
founder of 33 Words PR and is a journalist
and publicist who has had hundreds of
magazine articles published.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
1924I: One Sat., 9–11AM 10/29
1924J: One Fri., 1–3PM 11/18
1924K: One Thu., 6:30–8:30PM 12/8
1924L: One Sat., 9–11AM 1/21
