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Register now! Call 303-399-0093 or online:
Business & Marketing
Facebook Business Pages
An Online Marketing Tool
Facebook is one of the most popular
marketing tools for businesses big and
small. Explore its marketing value for your
business, and get tips and guidelines for
creating a business page and using it
effectively. Topics in this demonstration-
style class include understanding how
business pages connect with and support
your other marketing efforts; connecting
with customers and prospects; creating
and sharing content; and how to build an
audience (Likes). Leave ready to create a
dynamic Facebook page for your business.
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010. She has degrees in
education and business from the University
of Wisconsin-Madison. Note: You must
have a personal Facebook account set up
and understand basic privacy rules and
functionality such as how to “friend” others
and add photos (this is true even if you are
using the account only for business). If you
need to learn Facebook basics, please take
Facebook for Beginners (#1911) before
signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3733AO: One Thu., 6–9PM 12/8
3733AP: One Fri., 9AM–12PM 1/20
Marketing with Facebook
Ads, Groups, & Events
Discover the value to business owners
of the groups, ads, and events features
of Facebook, and really increase your
Facebook marketing power and presence. In
a demonstration-style setting, learn how to
create and effectively use a group or event
for your business and the benefits of doing
so. Find out about different kinds of ads
on Facebook and how to match these with
your business needs and budget. Leave with
a whole roster of new ideas and direction
for your digital marketing campaigns.
Joyce Feustel
has degrees in education and
business from the University of Wisconsin-
Madison. Note: You must have a personal
Facebook account set up and understand
basic privacy rules and functionality such as
how to “friend” others and add photos (this
is true even if you are using the account
only for business). If you need to learn
Facebook basics, please take Facebook for
Beginners (#1911) before signing up for this
class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3720AH: One Thu., 6–9PM 10/20
3720AI: One Fri., 1–4PM 1/20
NEW! How to Plan a
Marketing Calendar That
Works for Your Business
Learn the strategic
marketing mix used by
successful businesses to
grow their bottom line
no matter the state of
the economy. Businesses
that strategically plan
their marketing and
then consistently
execute their plan are the businesses that
prosper! Business owners and marketers
with limited time must make the most of
every networking event and social media
campaign. In this hands-on workshop, you
will learn not only how to choose marketing
activities that make sense for your business
and develop your own marketing calendar,
but also how to create an editorial calendar
to support and promote those activities. As
founder and CEO of Social Savvy Geek, LLC,
Laura Pence Atencio
is passionate about
helping entrepreneurs and business owners
meet and exceed their goals.
$51 Non-Member
$39 Member
$15 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3399A: One Tue., 2–4PM 12/6
3399B: One Tue., 2–4PM 1/10
The Keys to Driving
Business Through the Web
This information-packed introductory course
gives you the most current strategies that
web developers and digital marketing
specialists use to pull visitors. Start by
learning what is needed for an up-to-date
website, and then get some critical dos
and don’ts. Learn the basics of SEO,
Google Analytics, link building, social
media, content marketing, blogging, video
marketing, and email marketing as tools
for bringing people to your site. Leave class
with core knowledge of the digital landscape
and what is essential for your website, and
a diversified approach to digital marketing.
With certification in digital marketing
from NYU,
Roger Cunningham
helped to
build one of the most successful startups
in NYC and then ran a web development
firm working with large brands such as
Seiko, Spotify, American Red Cross, and
AMC. He is now the manager of business
development at a mobile app performance
network and co-owner of Ginger Trout
Media, a website development and
marketing firm.
$61 Non-Member
$49 Member
CFU LOWRY
: Near 1st & Quebec
1989X9: One Tue., 6–9PM 12/6
1989Y: One Tue., 6–9PM 1/10
NEW! Building a Social Media Manager Business
Turn your passion for social media and your love of marketing into a business. It’s
critical in today’s landscape for businesses, both large and small, to use social media for
marketing. But not all businesses have the knowledge or the resources to do it properly.
That’s where you come in! Explore the business of being a social media manager: what
it is, how to get started and acquire clients, and tools to manage the day-to-day business
of marketing yourself and your clients. Get an overview of the mechanics of running
your own business and pricing your services.
Rachel Moore
has a marketing background
and has worked in social media marketing for eight years. She runs her own firm, Really
Social, for social media marketing services and training.
$56 Non-Member
$44 Member
$10 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3334E9: One Sat., 9–11:30AM 11/5
3334F: One Thu., 2–4:30PM 1/19
How to Use Facebook Live for Digital Marketing
Live video is the hot thing in social media, and it’s getting hotter. It is proving to be a
very effective tool in social media for brand marketing, how-to-tutorials, storytelling,
interviews, behind-the-scenes views, and more. Thought leaders are finding that it’s a key
way to stay connected to establish themselves as a reliable and favorite resource. Join
this hands-on workshop to learn how to use Facebook Live. You will learn what makes
engaging and watchable video, how to prepare for a video, how and when to post, and
ways to maximize your results.
Rachel Moore
runs her own firm, Really Social, for social
media marketing services and training. While she implements marketing for clients, she
enjoys helping others learn to use social media themselves.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3729E: One Tue., 6:30–8:30PM 10/25
3729F: One Thu., 2–4PM 11/17
3729G: One Thu., 6:30–8:30PM 12/15
