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Business & Marketing
Blog Your Way to Success
Blogging can not
only be an enjoyable
pastime, but also a
source of income. In
fact, it is an essential
part of today’s online
business world.
In this entry-level,
interactive class,
learn the basics of
how to set up and
start a blog, and
the different ways you can earn revenue
from it. Learn how bloggers make money,
why niches are important, and some great
blogging tools. We will brainstorm ideas
on what to blog about, make a list of blog
subjects and titles, and share ideas with
fellow classmates.
Aimee Skillin
, owner
of Social Media Languages, is a certified
social media manager whose clients range
from health and beauty to nonprofits. This
class is an informational strategy/business
class; if you want to learn the technical
mechanics of setting up a blog, please sign
up for CompuSkills #3411 Blogging Basics:
Hands-On Training.
$56 Non-Member
$44 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3337AD9: One Sat., 9–11AM 10/15
3337AE: One Sat., 9–11AM 1/21
Writing for the Web
You can make a lot of money writing for the
web, whether it be for your own website or
for clients’ sites. In this fun and engaging
class, you’ll learn how to apply basic search
engine optimization (SEO) to your writing
so that your pages will climb to the top of
Google and other search engines. You’ll
learn how to perform in-depth keyword
research, how to plan and organize a page,
how to write for SEO, how to line-edit for
SEO, and how to track your SEO progress.
This class is ideal for freelance writers
and marketing consultants who would like
to add “SEO writing” to their skillset and
resume, as well as small business owners
who would like to improve the performance
of their own websites. A long-time favorite
CFU instructor,
Jennifer Croft
has more
than 30 years’ marketing experience and
has specialized in SEO for the past eight
years. She has written copy for more than
300 websites.
$56 Non-Member
$44 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
2068P: One Wed., 6:30–9PM 11/16
Digital Marketing Overview
Digital marketing includes search engine
rankings, blogging, mobile marketing,
QR codes, social media, reputation
management, content marketing, lead
generation, and conversion. It’s no wonder
many business owners find marketing their
businesses online overwhelming! If you’re
struggling to understand what all the digital
marketing activities are and how they work
together, this is the class for you. We’ll
define the terms, discuss the customer/
client buying cycle, and show how these
activities fit in that cycle. This class is
designed to give you the big picture and
prepare you for the next step: creating a
digital marketing strategy.
Michael Booker
,
owner of Prosperity Internet Marketing, is
an active online marketer, overall Internet
enthusiast, and entrepreneur.
$61 Non-Member
$49 Member
CFU LOWRY
: Near 1st & Quebec
1935AJ: One Wed., 6–8:30PM 11/30
1935AK: One Sat., 10AM–12:30PM 1/14
Digital Marketing Strategy
Digital marketing can increase your bottom
line or waste precious time without bringing
in any new business. The difference? A
well-constructed strategy that supports
your business goals and a blueprint that
sets daily, predefined activities to bring
customers and clients through your door
along with their referrals. In this workshop,
examine your business goals and determine
which online activities are most likely to
generate new business. Consider which
activities you want to do in-house and
those you want to outsource, and how to
hire consultants when needed. Determine
what’s needed to implement your strategy,
and create action steps to get the job
done.
Michael Booker
, owner of Prosperity
Internet Marketing, helps individuals and
SMBs get found online by providing web
strategy services.
$111 Non-Member
$99 Member
$15 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1928AF: One Sat., 9AM–4PM 10/22
1928AG: One Sat., 9AM–4PM 11/19
1928AH: One Sat., 9AM–4PM 1/28
Social Media ROI
Measuring Your Impact
You’re marketing a business, but how do
you know if it’s working? In this overview
class learn the basics strategies for
evaluating ROI (the return on investment)
on your social media marketing efforts.
Explore ways to measure interactions on
social media and analyze traffic. Find out
what social media platforms you should
be using to meet your goals, guidelines for
effectively managing your social media,
and which tools to use to measure results.
We’ll discuss free tools as well as ones that
you must pay to use.
Michael Booker
is
search engine optimization lead at Neon
Rain Interactive, a company that performs
web development, SEO, and app creation for
businesses. He has an extensive background
in web development and social media
marketing.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3630Y: One Wed., 6–8:30PM 11/2
3630AA: One Wed., 6–8:30PM 12/14
Google Analytics 101
Google Analytics is an amazing tool that
generates detailed statistics about a
website’s traffic and traffic sources, and
measures conversions and sales. The data
it provides can be overwhelming, but in this
class we will cover the basics to make sure
you know which statistics you should be
keeping track of to measure your sales and
marketing dollars. Also, we will go over the
statistics that can help you increase your
sales.
Michael Booker
is SEO lead at Neon
Rain, an interactive web firm that builds
fully optimized websites for businesses. He
has managed design/development projects
in all sorts of environments, but launching
search and social campaigns are what get
him up in the morning.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
1990AB: One Wed., 6–8:30PM 11/9
1990AC: One Sat., 10AM–12:30PM 12/17
CFU Certificate in Digital Marketing
Whether you are a business owner, an aspiring entrepreneur, or a veteran marketing director, the
explosive growth and reliance on digital types of marketing (like social media) has changed the
game entirely. If you are serious about doing business right now, you must become proficient with
the digital marketing landscape.
To aid you, CFU has organized its digital marketing classes into a pathway to help you find your
way and succeed. We call it our Certificate in Digital Marketing and you can read how it works on
page 3. Follow the program and earn a certificate of completion. People who would like to work as
“Social Media Managers” can add on an internship (Practicum) and hire themselves out.
