Business & Marketing
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18
Marketing with Facebook
Ads, Groups, & Events
Discover the value to
business owners of the
groups, ads and events
features of Facebook,
and really increase your
Facebook marketing
power and presence. In
a demonstration-style
setting, learn how to create and effectively
use a group or event for your business and
the benefits of doing so. Find out about
different kinds of ads on Facebook and how
to match these with your business needs
and budget. Leave with a whole roster of
new ideas and direction for your digital
marketing campaigns!
Joyce Feustel
of
Boomers’ Social Media Tutor in 2010 helps
people new or relatively new to social media
to become more effective in their use of
social media.
Note: You must have a personal Facebook account
set up and understand basic privacy rules and
functionality such as how to “friend” others and add
photos (this is true even if you are using the account
only for business). If not, please take Facebook for
Beginners (#1911) before signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3720X: One Thu., 6-9PM 6/18
3720Y: One Fri., 1-4PM 8/21
Facebook Business Pages
An Online Marketing Tool
Facebook is one of the most popular
marketing tools for businesses big and
small. Explore its marketing value for your
business, and get tips and guidelines for
creating a business page and using it
effectively. Topics in this demonstration-
style class include understanding how
business pages connect with and support
your other marketing efforts; connecting
with customers and prospects; creating
and sharing content; and how to build an
audience (Likes). Leave ready to create a
dynamic Facebook page for your business.
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010 has degrees in
education and business from the University
of Wisconsin-Madison.
Note: You must have a personal Facebook account
set up and understand basic privacy rules and
functionality such as how to “friend” others and add
photos (this is true even if you are using the account
only for business). If not, please take Facebook for
Beginners (#1911) before signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3733AD: One Wed., 6-9PM 6/10
3733AE: One Mon., 6-9PM 7/20
3733AF: One Fri., 9AM-12PM 8/21
Using Pinterest for Online
Marketing
Pinterest is one of the fastest growing
social media sites, and can be incredibly
productive as a small business marketing
tool. Discover the value of using Pinterest
for your business, whether you are creating
a separate business profile or by adding
a business component to your personal
profile. Find out how Pinterest can tie
into your existing website or other digital
marketing efforts. Explore how to best
create and use a business profile. Bring your
ideas or any experiences using Pinterest,
and plan to brainstorm with classmates in
this dynamic, demonstration-style class.
Prerequisite
: Students should have an
existing Pinterest account (requires Twitter
or Facebook to set up) and be familiar with
the basics of pinning, etc.
Joyce Feustel
owns Boomers’ Social Media Tutor.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1930U: One Wed., 6-9PM 7/15
1930V: One Thu., 6-9PM 8/20
Copyrights, Trademarks, &
Trade Secrets
Protect Your Brand
Before It’s Too
Late!
Your intellectual
property is one of
the most vital parts
of your business, yet
most business people,
entrepreneurs, artists, and other creative
types do not have these assets adequately
legally protected. This class covers
intellectual property of all types: copyrights,
trademarks, trade secrets, and more. Find
out what the differences are, how to protect
your work/ideas, and concrete steps you
can take to begin the process. This class
may be the most important two hours you
ever spend on your business.
Steve Replin
is an entertainment attorney focusing on
film, fashion, music and literature. All of his
clients have intellectual property to protect.
It’s actually the new “bricks and mortar”
asset of this century. Learn how to keep
what’s yours, yours!
$51 Non-Member
$39 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3618AW: One Mon., 7-9PM 7/13
3618AX: One Sat., 9-11AM 8/8
3618AY: One Thu., 7-9PM 9/3
Creating Value for Your
Business or Nonprofit
In today’s opinion-driven landscape,
businesses and organizations face tough
criticisms, aggressive competition, and
negative reviews, often losing valuable
credibility with consumers. More than ever,
it is critical to implement a strategic offense
by learning how to weave a positive series of
relevant messages that are both emotionally
impactful and financially beneficial through
numerous communication channels,
including online, and direct to consumer.
This class will teach you how to create
specific talking points to re-frame your
public relations effort and win the battle
of consumer loyalty. Leave with a greater
understanding of what to say, what not to
say, and how to say it effectively. Media
trained professionals charge thousands of
dollars for similar workshops.
Esty Atlas
is a four-time Emmy award winning public
relations/media trainer, writer, journalist,
TV/video producer and author who has
trained mid to high level managers, PR
advisors, created marketing strategies
for national campaigns, and worked with
numerous non-profits and Fortune 500
companies to increase awareness and
desire for one’s goods and services.
$51 Non-Member
$39 Member
$10 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3310BL9: One Fri., 1-3:30PM 6/26
3310BM: One Wed., 6-8:30PM 8/5
3310BN: One Thu., 6-8:30PM 9/17
The 7 Cs of Leadership
Leading Through the Highs & Lows
Being a leader means that challenging
issues always come up and land squarely
on your desk. If you are a leader for your
business or organization, or an aspiring one,
learn skills to help you effectively navigate
the obstacles that most people get hung
up on in order to reach your goals. Through
role-play, introspective questions, interactive
dialogue, group work and discussion, find
out how the 7 Cs of leadership (choice,
conception, chance, communication,
courage, change, and continuation) can
help guide you in times both turbulent and
smooth.
Mike Stanley
is a Battalion Chief
with Aurora fire department and the founder
of On Purpose Leadership. He knows exactly
how to light a fire where you need it and how
to put out the ones you don’t want. Mike
holds an M.Ed. from CSU and is a founding
member of the John Maxwell Team.
$66 Non-Member
$54 Member
CFU LOWRY
: Near 1st & Quebec
6612L: One Sat., 1-5PM 6/27
6612M: One Sat., 1-5PM 8/22
