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Business & Marketing
Word of Mouth Marketing
Secrets
Attract More Clients, More Easily!
Don’t let lack of marketing dollars, a packed
schedule and a dislike of marketing stop
you from getting the clients you need. Learn
how to consistently get referrals to grow
your business. This class will give service
providers new tools to authentically and
ethically generate the right kind of buzz
without awkward networking, social media
overload, or sleazy promotional schemes.
Start by pinpointing what you are currently
doing that might be reducing your referrals.
Learn the five simple things that you can do
to generate more high quality referrals right
away.
Mari Geasair
is a coach, consultant
and trainer who specializes in helping small
business owners discover their own path to
success. She has maintained a full practice
by referrals only for over 14 years.
$56 Non-Member
$44 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3225H: One Mon., 6-9PM 7/20
3225I: One Mon., 6-9PM 8/17
3225J: One Mon., 6-9PM 9/14
Blog Your Way to Success
How Blogging Can Increase Your
Income
Blogging can be an enjoyable pastime and
also an excellent source of income. In fact,
it is an essential part of today’s business
world. In this interactive workshop, you will
learn how to choose a blog topic, set up a
blog, promote it, and earn revenue. Learn
how bloggers make money, why niches are
important, 20 critical blogging tools, 20
ingredients for a successful blog post, how
to earn advertising revenue, sell products
and services, and so much more. By
brainstorming ideas in class, you will come
up with a strategic plan, make a list of blog
subjects and titles, and share ideas with
your fellow classmates.
Evon Davis
, creative
writing instructor at CFU, has a “lifestyle”
blog, Warrior-Goddess Chronicles, that has
been a cornerstone of her career. Class is
an informational strategy/business class; if
you want to learn the technical mechanics
of setting up a blog, please sign up for
CompuSkills #3411 Blogging Basics: Hands
On Training also taught by Evon in our
computer labs.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3337S: One Wed., 6:30-9:30PM 6/17
3337T: One Sat., 9:30AM-12:30PM 7/25
3337U: One Sat., 9:30AM-12:30PM 8/29
3337V: One Mon., 6:30-9:30PM 9/28
Digital Marketing Overview
Search engine rankings, blogging, mobile
marketing, QR Codes, social media,
reputation management, content marketing,
lead generation, conversion-marketing your
business online can be overwhelming. If
you’re struggling to understand what all
the digital marketing activities are and
how they work together, this is the class
for you. We’ll define the terms, discuss the
customer/client buying cycle, and show how
these activities fit in that cycle. This class is
designed to help you get the big picture and
prepare you for the next step of creating a
digital marketing strategy.
Michael Booker
,
owner of Prosperity Internet Marketing, is
an active online marketer, overall Internet-
enthusiast and entrepreneur.
$61 Non-Member
$49 Member
CFU LOWRY
: Near 1st & Quebec
1935U: One Wed., 6-8:30PM 6/17
1935V: One Tue., 6-8:30PM 7/14
1935W: One Wed., 6-8:30PM 9/16
Digital Marketing Strategy
Digital marketing can increase your bottom
line or waste precious time without bringing
in any new business. The difference? A
well-constructed strategy that supports
your business goals and a blueprint that
sets daily, pre-defined activities to bring
customers and clients through your door,
along with their referrals. In this workshop,
examine your business goals and determine
which online activities are most likely to
generate new business. Consider which
activities you want to do in-house and
those you want to outsource and how to
hire consultants when needed. Determine
what you need to learn next to implement
your strategy and create action steps to
get the job done.
Michael Booker
, owner of
Prosperity Internet Marketing, has managed
design/development projects in all sorts
of environments but launching search and
social campaigns are what get him up in the
morning.
$111 Non-Member
$99 Member
$15 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1928T: One Sat., 9AM-4PM 6/27
1928U: One Sat., 9AM-4PM 7/25
1928V: One Sat., 9AM-4PM 9/26
Google Analytics 101
Google Analytics is an amazing tool that
generates detailed statistics about a
website’s traffic and traffic sources and
measures conversions and sales. The data
it can provide can be overwhelming but in
this class we will cover the basics to make
sure you know what statistic are the ones
you should be keeping track of to measure
your sales and marketing dollars. Also,
we will go over the statistics to watch that
can increase your sales.
Michael Booker
is
SEO lead at Neon Rain, an interactive web
firm that builds fully optimized websites
for businesses. He has managed design/
development projects in all sorts of
environments but launching search and
social campaigns are what get him up in the
morning.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
1990N9: One Thu., 6-8:30PM 6/11
1990O: One Wed., 6-8:30PM 7/8
1990P: One Wed., 6-8:30PM 9/9
Social Media ROI
Measuring Your Impact
You’re marketing a business, but how do you
know if it’s working? In this overview class
learn the basics strategies of evaluating
ROI, the return on investment, for your
social media. Learn ways to measure
interactions on social media and how to
analyze traffic. Find out what social media
platforms you should be using to meet your
goals, guidelines for effectively managing
your social media, and the tools to use
to measure results. We’ll discuss free
tools as well as ones that you must pay
to use.
Michael Booker
is search engine
optimization lead at Neon Rain Interactive,
a company that performs web development,
SEO, and app creation for businesses.
He has an extensive background in web
development and social media marketing.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3630L: One Thu., 6-8:30PM 6/4
3630M: One Wed., 6-8:30PM 7/1
3630N: One Wed., 6-8:30PM 9/2
CFU Certificates in Digital Marketing
CFU offers two certificates in digital marketing. The Social Media Manager Certificate is
intended for people who wish to work professionally as a digital marketing manager. The
Business/Entrepreneur Digital Marketing Certifcate of Completion is intended for small busines
owners who need to understand the landscape of digital marketing either to do-it-themselves
or to make better decisions when hiring out.
Details of the certificate programs can be found on page 3. To receive the certificate, just start
taking classes that qualify and let us know when you think you’re done! There is no need to
register or pay separately for the certificate. It’s possible to complete a certificate in 3-6 months.
