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Register now! Call 303-399-0093 or online:
Facebook Business Pages
An Online Marketing Tool
Facebook is one of the most popular
marketing tools for businesses big and
small. Explore its marketing value for your
business, and get tips and guidelines for
creating a business page and using it
effectively. Topics in this demonstration-
style class include understanding how
business pages connect with and support
your other marketing efforts; connecting
with customers and prospects; creating
and sharing content; and how to build an
audience (Likes). Leave ready to create a
dynamic Facebook page for your business.
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010. She has degrees in
education and business from the University
of Wisconsin-Madison.
Note
: You must
have a personal Facebook account set up
and understand basic privacy rules and
functionality such as how to “friend” others
and add photos (this is true even if you are
using the account only for business). If you
need to learn Facebook basics, please take
Facebook for Beginners (#1911) before
signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3733AI: One Fri., 9AM-12PM 1/22
3733AJ: One Thu., 6-9PM 3/31
Marketing with Facebook
Ads, Groups, & Events
Discover the value to business owners
of the groups, ads and events features
of Facebook, and really increase your
Facebook marketing power and presence. In
a demonstration-style setting, learn how to
create and effectively use a group or event
for your business and the benefits of doing
so. Find out about different kinds of ads
on Facebook and how to match these with
your business needs and budget. Leave with
a whole roster of new ideas and direction
for your digital marketing campaigns!
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010. Note: You must
have a personal Facebook account set up
and understand basic privacy rules and
functionality such as how to “friend” others
and add photos (this is true even if you are
using the account only for business). If you
need to learn Facebook basics, please take
Facebook for Beginners (#1911) before
signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3720AC: One Fri., 1-4PM 1/22
3720AD: One Thu., 6-9PM 3/24
Twitter, Google+, and
Instagram
Twitter, Google+, and Instagram are three
of the fastest growing social networks. All
three of these social networks have become
critical marketing tools used by businesses
of all sizes. In this demonstration class you
will learn best practices to manage your
presence on these three social networks.
Find out how to create your profile, establish
your brand, connect with customers,
and build your following,
Brad Friedman
,
president of The Friedman Group, LLC
works with professionals and businesses
to enhance their online presence and take
advantage of the power of inbound and
social media marketing. Not only does
he use Twitter, Google+, and Instagram
himself, but he often utilizes these social
networks in his work with clients and
provides his clients with the training to use
these networks themselves.
$51 Non-Member
$39 Member
CFU LOWRY
: Near 1st & Quebec
3732AF: One Fri., 10AM-12PM 1/8
3732AG: One Tue., 6-8PM 2/2
3732AH: One Tue., 6-8PM 4/12
LinkedIn for Businesses
This class is designed
for the experienced
LinkedIn user
who already has a
personal profile,
an active account,
and the desire to
learn the nut ‘n
bolts basics about
creating a LinkedIn
company page. Discover techniques to build
a dynamic company page and manage
it to enhance your market presence, find
business partners, and identify potential
employees or contractors. Leave this
demonstration class with the knowledge
and skills you need to take advantage of
LinkedIn’s powerful tools for businesses
of all sizes.
Brad Friedman
, president
of The Friedman Group, LLC, works with
professionals and businesses to enhance
their online presence and take advantage
of the power of inbound and social media
marketing. Not only does he use LinkedIn
himself, but he often utilizes LinkedIn in his
work with clients and provides his clients
with the training to use it themselves.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3350BC: One Thu., 6-9PM 1/28
3350BD: One Fri., 9AM-12PM 3/11
NEW! Unlock the Power of
Pinterest for Online Marketing
Pinterest is one of the fastest growing social
media sites. Discover the value of Pinterest
marketing and how it can connect you with
customers to grow your business. When
surfing online people are drawn most by
images which makes Pinterest the perfect
platform. Any business can find a way to
communicate with images. Explore how
to create an effective Pinterest business
page, the features Pinterest offers to grow
your brand, and how to optimize your pins
to get them noticed. Learn how to use
analytics to evaluate your marketing efforts.
This dynamic, demonstration-style class
will leave time for brainstorming so that
you’ll be able to use Pinterest meet your
specific business needs.
Beth Johnston
is a
certified professional social media manager,
strategist, trainer, and consultant. She is
founder of Social Bridges, a local social
media marketing firm.
Note
: Students
should have an existing Pinterest account,
and be familiar with the basics of ‘pinning’.
$61 Non-Member
$49 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1930AA: One Wed., 1-3:30PM 1/27
1930AB: One Sat., 9-11:30AM 3/5
1930AC: One Thu., 6:30-9PM 4/14
Mastering the Digital
Marketing Maze
Superior Content Creation Gets Results
If you’re in business, you’ve probably
created accounts and have been
experimenting with various social media
platforms such as Facebook, Pinterest,
and Twitter to promote your business and
services. But if you are not really getting
much interaction on your sites or return
on your efforts, likely it’s content to blame.
Discover how to create and post content
that drives activity to your site, including
many online tools and sources that are fast,
free, and fabulous. Class covers branding
(yes, you need it and learn why) and how
to work it seamlessly into your digital
marketing efforts.
Aimee Skillin
, owner
of Social Media Languages, is a certified
social media manager whose clients range
from health and beauty to nonprofits. Note:
This class focuses on strategy rather than
“how to,” so students should be familiar
with common social media platforms, their
lingo, and general functionality in order to
successfully participate.
$56 Non-Member
$44 Member
$7 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3726D: One Wed., 6-9PM 1/13
3726E: One Sat., 9AM-12PM 2/6
3726F: One Wed., 6-9PM 3/23
Business & Marketing
