Business & Marketing
Register now! Call 303-399-0093 or online:
27
NEW! Thinking of Starting a
Business?
Take This Class First!
You’ve got a great business idea…but can it
become a great business? Don’t pour time,
effort, and money into a new business until
you test its viability. This fun, engaging
class takes the mystery out of determining
whether you should proceed. Learn to use
a simple, ten-step evaluation process that
will enable you to better predict whether
your business will succeed, how long it will
take to reach breakeven, how much you’ll
be able to pay yourself, and how you can
improve your overall chances for success!
Self-employed since the age of twenty-one,
Jennifer Croft
has successfully started and
run six small businesses. Owner of Croft
Communications, she is a master teacher
and business consultant and has helped
more than 3,000 people start and run their
own businesses.
$66 Non-Member
$54 Member
CFU LOWRY
: Near 1st & Quebec
3564R9: One Thu., 6:30-9PM 2/18
3564S: One Wed., 6:30-9PM 4/27
The Truth about Working for
Yourself
Get Ready to Be
More Successful
The real keys to
succeeding when you
are self-employed may
not be what you think
they are! This practical,
information-packed
class goes beyond a
simple pep talk or description of legal
and tax reporting requirements to target
what really matters. We’ll draw on brain
science to identify what enables you to
stay focused and productive as well as
what draws clients to your products or
services. We’ll tackle the common problems
of inconsistent work flow, under-earning,
marketing aversion, perfectionism, and
worker-bee syndrome and find out how to
handle your finances more effectively. You
will leave with strategies you can put to use
right away to jumpstart your business.
Mari
Geasair
is a coach, consultant and trainer
who specializes in helping small business
owners. She has been an entrepreneur
herself for over 25 years.
$111 Non-Member
$99 Member
$12 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3225M: Two Sat., 1-5PM Begins 1/16
3225N: Two Fri., 1-5PM Begins 2/12
3225O: Two Fri., 1-5PM Begins 3/11
3225P: Two Sat., 1-5PM Begins 4/23
Make Money as a Mystery
Shopper!
If you love to shop, working as a mystery
shopper can allow you to have fun and make
money at the same time! Mystery shopping
opportunities are limitless, and you can
find a mystery shopping assignment for
whatever interests you. Mystery shopping is
an incredibly flexible source of income; you
can work any time of day or evening, and as
frequently as once a day or as little as once
a year. You can even do mystery shopping
while you travel! Learn how you can become
a mystery shopper, what is involved in the
job, and how to find an endless supply
of assignments. Topics include how to
successfully complete reports, track your
assignments and payments and the best
practices and importance of maintaining
your “secret” identity.
Renee Robinson
recently retired from a 30-year career with
the state as a program manager, but has
been a mystery shopper for over 10 years
and knows the ropes of this fascinating
field. Join her and start shopping!
$41 Non-Member
$29 Member
$10 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3328M: One Fri., 10AM-12:30PM 1/8
3328N: One Thu., 1-3:30PM 2/18
3328O: One Sat., 10AM-12:30PM 4/2
Big Business Branding for
Small Businesses
Strategies for Making Your Mark
Your brand tells customers or clients who
you are, how you’re unique and why they
should choose you. Big businesses invest
heavily in brand development, but small
businesses often see the brand as solely
cosmetic. This is your opportunity to learn
true brand fundamentals and apply proven
brand strategy secrets to your business.
Learn how to think about and build your
brand as a strategic platform, not just a
logo; how to position your company in the
market and in relation to competitors; and
how to differentiate yourself and create
emotional connection. With over 25 years
as a professional communicator, brand-
builder and organizational storyteller,
Tom
Douglis
is a recognized strategic architect
of award-winning brand programs for local,
national and global organizations. Before
founding the Douglis Group in 2014, Tom
was Managing Director and Senior Brand
Strategist for Monigle Associates in Denver,
Vice-President at Enterprise IG in New York
City.
$61 Non-Member
$49 Member
CFU LOWRY
: Near 1st & Quebec
3208N: One Sat., 9AM-12PM 1/16
3208O: One Fri., 1-4PM 3/4
NEW! Building a Social
Media Manager Business
Turn your passion
for social media
and your love of
marketing into
a business. It’s
critical in today’s
landscape for
businesses, both
large and small, to
utilize social media
for marketing. But
they don’t necessarily have the knowledge
or the resources to do it properly. That’s
where you come in! Explore the business of
being a social media manager: what it is,
how to get started and acquire clients, and
tools to manage the day-to-day business of
marketing yourself and your clients. Get an
overview of the mechanics of running your
own business and pricing your services.
Beth Johnston
is a certified professional
social media manager, strategist, trainer
and consultant. She is founder of Social
Bridges, a local social media marketing
firm. She obtained her MBA from the
University of Denver, and a BS in Business
Management and Finance from Colorado
State University.
$61 Non-Member
$49 Member
$10 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3334A: One Sat., 9AM-12PM 3/19
15 Ways to Drive Business
Through the Web
Learn techniques to increase your visibility
on the web and drive more traffic to your
business. These highly effective online
marketing tactics (most of which are free)
include website optimization tips, website
strategies, blogs, social marketing, local
maps/listings, eNewsletters and more. In
this introductory course you’ll learn what
your options are and how to think about the
avenues that are going to be best for your
business. The ultimate goals are optimizing
your website so that people find you and
getting customers or clients to choose you.
Deborah Flomberg
works with DenverMind
Media, a marketing and media production
company for small business and nonprofits.
She is a writer for Examiner.com and CBS
in Colorado and California. Deborah runs
Equinox Theater Company and is involved in
theater throughout Denver.
$51 Non-Member
$39 Member
$2 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1989R: One Sat., 1-4PM 2/13
1989S: One Sat., 1-4PM 3/19
1989T: One Sat., 1-4PM 4/16
