CREJ

23 / 28

February 2018 — Retail Properties Quarterly — Page 23
COUNTY ROAD 5
PTARMIGAN
COUNTRY
CLUB
20,000± VPD
76,000± VPD
FORT COLLINS
AVAILABLE:
18.25± ACRES
PROPOSED
RETAIL/COMMERCIAL
PROPOSED
RESIDENTIAL
REGIONAL RETAIL/COMMERCIAL DEVELOPMENT OPPORTUNITY
WINDSOR, CO
Representatives:
Jake Hallauer, CCIM
970-305-8113
Chrisland Real Estate Companies
Phone: 970-663-3150
Ryan Schaefer
970-295-4819
JUST OFF INTERSTATE 25 ALONG HIGHWAY 392 IN N. CO
• 18.25± Acres zoned General
Commercial, which allows for an
array of retail & commercial uses.
• Close proximity to Interstate 25
(76,000± VPD) with convenient
regional access.
• Hard corner site at signalized
intersection with 1,305'± of
frontage along Highway 392.
• Adjacent to Ptarmigan Country
Club and proposed residential
development.
• Estimated Household Income of
$136,113 within a 3 mile radius.
State Highway 392
LOVELAND
R etail property owners and
their tenants are feeling
the pain as online shop-
ping options “click away” at
their profits. It has become
far too easy for consumers to buy
almost anything from their key-
board or smartphone, as opposed
to going out to buy. Following are
suggestions to help build and
maintain an environment that is
enticing to shoppers to help you
and your tenants compete.
• Create an experience. With so
many shopping options, consumers
value experiences over things. One
way to create an experience is by
making a visit to your marketplace
an event, even a tradition. Con-
sumers will make a point of visit-
ing your property if you turn it into
a destination.
For example, during the holi-
days, turn storefronts into holiday
displays – remember the days of
children’s faces pressed against
store windows? Create midsum-
mer events that will draw people to
your retail center for warm weath-
er shopping. Think of fun ways to
entertain visitors (who says you
can’t have performers along your
walkways?). Cultural festivals, food
festivals, family festivals – all of
these things create an experience
that online shopping can’t provide
and keep consumers coming back
to your marketplace for more.
• Mix it up. Don’t create a vague
shopping experience for your con-
sumers by showing them the same
shops and restaurants that they
can find anywhere. Malls were
their own ecosystem and consum-
ers have become bored with that
type of shopping.
Create a balance
and give shoppers
a few “comfort”
shops, but then
mix it up with
those perfect local
ideas that entice
a return trip to
your marketplace.
Some of the most
successful shop-
ping districts will
have a few brand
stores mixed in
with locally owned shops and res-
taurants. Draw patrons in with
brand recognition and keep them
coming back with unique shops
and local chefs.
• Are you photo ready? In a day
when we need to snap a picture
of everything we do, everything
we eat, everything we buy – for
sharing in posts with friends –
it’s important to make sure your
property is photo ready for this
free advertising. Flowers, clean
sidewalks, outdoor seating on a
warm day, clean beautiful shop
fronts, even a few clever sidewalk
boards will end up on hundreds of
Instagram posts. So many of our
shopping and dining choices come
from images that we have seen
and shared on the different social
media outlets. Make your property
a memorable photo spot and you
will have instant advertising that
will draw in new visitors and keep
your regulars coming back.
• Cater to your demographic. Not
every good idea will work in every
shopping district or neighborhood.
Urban customers are very different
from their suburban friends. They
shop differently. Walk your neigh-
borhood and see what people are
doing, how are they are dressed,
and notice if they shop as couples
or in groups with friends. By gain-
ing this understanding you will
be able to create the right mix of
shops and dining for your retail
center. In order to keep your traf-
fic flowing, ask questions such
as: Can you cater to consumers at
all times of day? Does your space
have a place for a good breakfast
gathering? Is afternoon shopping
in abundance? Can business people
grab a cocktail after work? Do you
have a perfect dinner spot and a
place for a night cap?
• Turn your tenants into a team.
Encourage your tenants to become
a team by hosting tenant meetings
and gatherings. By understanding
what is and isn’t working for oth-
ers, everyone can benefit. It also
will help to save time by not pur-
suing ideas that haven’t worked
in the past. By providing tenants
with this type of forum, they will
better understand one another’s
shops, which will lead to cross rec-
ommendations, and increase sales
Management
Ilene Vivinetto-
Suter
Retail and fashion
consultant, Retail
Fashioned, Denver
Larimer Square
Many successful shopping districts have a few brand-name stores mixed in with
locally owned shops and restaurants, all of which help make the area a destination.