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June 17-June 30, 2015 —

COLORADO REAL ESTATE JOURNAL

— Page 15B

L

akewood is home to

some of the area’s hottest

potential right now.

Many of our new developments

are near West Colfax Avenue are

in transit-oriented development

zoned areas serving West line

light-rail stations. Two of those

new developments stand out:

St. Charles Town Co.’s 95-unit,

$16 million affordable housing

development called the Zephyr

Line near Wadsworth and

13th Avenue at the Lakewood-

Wadsworth Station, and

MomentumDevelopment’s

five-story, 155-unit market-rate

complex at 13th and Newland

Street near the Lamar Station.

Charlie Woolley, St. Charles

Town Co.’s principal, and

Momentum’s Jeff Temple were

speakers recently at the Urban

Land Institute and the City of

Lakewood’s event, “Embrace

the ‘Fax : Art + West Colfax Ave

= Development Opportunities”

event in May. Developers and

brokers enjoyed a full-day schedule

of roundtable discussions, tours,

and speakers from organizations

such as Colorado Creative

Industries, Broad Street Ventures,

Artspace and Koelbel and Co.

“Lakewood paved the way with

progressive zoning, which allowed

for this project to happen. They

provided us with valuable research

into their competitive advantages,

which helped seal the deal. The

high-density options, on/off street

parking inclusions and the limited

setback requirements set the stage

for the Zephyr Line’s feasibility,”

Woolley said.

This forum promoted the

area for both new real estate and

creative new uses. Designed to

highlight positive transformation,

the event carried the theme that

strong connections between

creative placemaking and the

arts are an economic driver for

urban reinvestment. The event

was also designed to challenge

some assumptions about Colfax.

The panel concurred, “There is

a misplaced perception of West

Colfax as somewhat negative,

but investors need to recognize

all the efforts and projects in the

works that boost Colfax’s image as

‘cool.’”

Temple agreed, saying, “Colfax

has good people, good density,

good employers and jobs, good

higher education schools, and a

major tourist attraction.” Nearly 80

attendees were wowed with stories

of transformation, development

ease and business attraction efforts.

The story began when the

Regional Transportation District

announced it would build the

West line along an existing railway

at 13th Avenue, two blocks south

of Colfax. Lakewood ensured that

the tools were in place to facilitate

investment. The City implemented

a rezoning of the light-rail

corridor including Colfax to

allow for mixed-use, high-density

development, both on Colfax and

near the light-rail stations.

Lakewood has been working

to build last-mile transportation

connections, such as sidewalks,

traffic-calming measures, and

public art, and moving traffic lights

to improve flow for pedestrians

across Colfax. City initiatives

have also included addressing

brownfield issues with a $900,000

grant and launching a marketing

campaign targeting developers,

brokers, and small-business owners

to drive activity in the form of

both new uses and new real estate

development.

Investments have been made

in numerous resources and

economic development tools in

this area. The 40 West Arts District,

centered on 13th and Lamar, is

one of 12 recognized Colorado

Certified Creative Districts, and

only one of three in the metro

area. The 40 West district was

founded to support the cultural

and economic vitality brought by

existing creative industries and

businesses in the area such as the

Edge Theatre, The Everything

Gallery, architectural firms, and

the Rocky Mountain College of

Art + Design. West Colfax is also

supported by the Lakewood-West

Colfax Business Improvement

District that focuses on advocacy,

identity, and economic

development.

The local market has responded:

Activity includes Colorado

Frame and Art Restoration’s new

building at 9780 W. Colfax, a

21,000-square-foot Planet Fitness

signing an anchor lease at the

newly christened Lamar Station

Plaza (formerly JCRS), $1 million

in improvements to the Veldkamp

Floral building at 9501 W. Colfax

Ave., and the 244-unit, $40 million

West Link Apartments complex on

the site of a former Target store at

Colfax and Oak Street.

Larger, primary employers

are also seeing the potential.

Terumo BCT, Lakewood’s largest

private-sector employer, recently

completed a 125,000-square-

foot international corporate

headquarters in the Lakewood

Technology Center. This

expansion will add up to 250 jobs

with average salaries of $69,000,

bringing the total employment

to more than 2,000. FirstBank

is expanding its headquarters

at 12345 W. Colfax Ave. with a

120,000-square-foot addition,

doubling the size of the existing

building. More than $240 million

in projects are currently in the

pipeline in this area.

The City of Lakewood is

committed to making both West

Colfax and the West Line light

rail a destination for businesses,

tourists and residents. There has

never been a better time to be part

of one of the most recognizable

streets in America. With other

local development successes in

Lakewood, such as Belmar, St.

Anthony Medical Campus and

Denver West/Colorado Mills,

there is no question that the City

is willing and able to see a vision

through to fruition. Are you

willing to be a part of it today? As a

leading West Colfax broker stated,

“Don’t be one of those that wish

you had”.

See for yourself by visiting the

current development activity map

at

www.embracethefax.org

.

Lakewood Gets ‘On The Map’ with its Embrace the ’Fax Developer and Broker Forum

Lakewood Economic Development

Nanette Neelan

Deputy City Manager and Economic

Development Director, Lakewood

Economic Development