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November 2017 — Retail Properties Quarterly — Page 27
to the farm kits that acts as a
community attraction for the
farm owners as well as a place
to showcase their products,
Beckner said.
Outside of Adams Crossing,
the District Plan area offers
numerous development and
redevelopment opportunities
where a local food-related retail
component could act as the
anchor.
“The area already has a signif-
icant amount of land dedicated
to future retail development, so
it’s been in the plan for a while
to have that component,” said
Berube. “But we see this area
as having a unique opportunity
to do some place-making and
create an authentic experience
around food and local business
experience.There’s an opportu-
nity to be innovative and think
outside the box to create some-
thing that will draw people from
the local community and from
Denver.”
Berube hopes people begin
to see the Brighton area as a
stand-alone city that can create
and develop its own identity
within that growing interest in
local food and local economy,
she said.
Citing Denver successes with
unique retail destinations, such
asThe Source and Punch Bowl
Social, Brighton officials hope
the same innovative spirit
will come to its city. “Everyone
thinks about a farm-to-table res-
taurant or a berry or pumpkin
patch – people have been doing
those things for a long time –
but there’s opportunities for
something really unique, being
so close to such a large popula-
tion that is very conscientious
of local food and healthy food,”
said Simmons. ▲
Askeland
in the process and craft a building
that will appeal to consumers with
a more modern flair and a person-
ality all its own.
Unlike the adaptive reuse of a his-
toric structure, building a market
hall from the ground-up provides
greater flexibility. Meeting ADA
standards, accommodating proper
egress, matching vendor spaces
with their intended uses and incor-
porating special services and ame-
nities are all more easily addressed
during the design and construction
of a new building. For example, siz-
ing spaces for the different types
of equipment used by tenants is a
nice advantage presented by a new
building. Likewise, the size open-
ings for grease ducts and locating
grease traps can be more easily
accommodated.
In order for the construction pro-
cess to flow smoothly, it’s critical
that everyone – from the architect
and the general contractor to the
developer and the tenant – com-
pletely understand what the scope
of the buildout will be. This should
be clarified in a work letters, which
states what each party will provide
and what services will be com-
pleted. Work letters clarify what
the building owner will provide to
the tenant and what the tenant is
responsible for. It also may indicate
specific subcontractors that the
owner requires the tenant to use
(i.e., fire alarm, suppression and
occasionally mechanical, electrical
and plumbing).
A quality general contractor,
who has experience in market hall
construction, will be able to make
valuable connections for the tenant
in regard to the fixtures, furnish-
ings and equipment needs that will
cut-out the middleman and help
the tenant save money. An expe-
rienced general contractor also
can help coordinate the timing of
equipment orders and deliveries so
that they align with the construc-
tion schedule. A general contractor
is able to assist through the design
process with logistical input and
value-engineering ideas coordi-
nated directly with subcontractors
to allow for maximum value and
timely completion of the project.
A building owner or developer
can benefit by bringing on an expe-
rienced general contractor early
in the process. Opinions that keep
the space flexible and adaptable
to multiple tenant types will save
money and headaches down the
road. Likewise, tenant spaces must
be interchangeable, so that tenants
may be relocated or added within
the market hall as needed to assure
tenant success.
Developers, retailers and res-
tauranteurs are responding to the
popularity of market halls, but for a
location to be successful, it requires
a general contractor that is expe-
rienced and knowledgeable about
the nuances associated with this
unique space, regardless of whether
it’s a new building or the renovation
of an existing structure. ▲
Haugen
requests from customers who
wanted to try on items before
purchasing, the CEO respond-
ed. He posted two sales rep-
resentatives in the lobby of
Bonobos’ office building. Sales
were enormous, totaling over
$250,000 for each represen-
tative.The solution became
their “guide shop.” Customers
receive one-to-one attention
and a custom fitting.The cus-
tomer’s order is then entered
online and shipped out the
next day.
• Indochino.The online cus-
tommen’s suits supplier start-
ed in 2007 and opened its first
brick-and-mortar store in 2014.
Again, the company discovered
that many of its customers
desired the opportunity to
touch and feel the suit before
ordering one.This demand
led the company to launch its
“traveling tailor” pop-up stores.
The success of the pop-ups
has launched the company
into 17 stores in North Amer-
ica, with its largest location to
date being a 4,100-square-foot
space at King of Prussia mall in
Prussia, Pennsylvania.
The term “phygital” rep-
resents the bridge from the
digital to the physical.This
process doesn’t have to be an
overwhelming experience. Fol-
lowing a few of the aforemen-
tioned examples, a “click” can
become a “brick” in a snap. Just
remember, the true power of
physical retail is the ability to
enrich products with emotion-
al and physical context.▲
Macneir
Northgate Village
Retail Pads or Shop Space Available
6922 10th Street
Greeley, Colorado
W 10th Street
71st Ave
720.420.7530 | 720.240.0762 Fax
Lot
#
Size
+/-
Sale
Price
Lease Rate SF
NNN: TBD
3 1 Acre TBD $28.00 –$32.00
4 0.66 Acre TBD $28.00 –$32.00
 Located at the intersection of
10th Street and 71st Avenue
 Join King Sooper’s Marketplace
and Poudre Valley Health
 Zoned Commercial High Intensity (C-H)
71st Avenue
W 10th Street Business
RI/RO
3 43,740 SF
36 Parking
28,696 SF
43 Parking
Conceptual Plan
4 KS Fuel Center
Existing
Conceptual Plan
Contact
Ian Elfner
Brokerage Services
Office 720.376.6805
Direct 414.559.6000
Heather Taylor
Partner - Brokerage Services
Office 720.420.7530
Direct 720.217.1315