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— Retail Properties Quarterly — May 2017

www.crej.com

Community Spotlight

O

lde Town Arvada still holds

true to its historic char-

acter and charm, but its

once quiet streets now are

attracting new restaurants,

retailers and a burgeoning customer

base. In the past two years, more

than a dozen new establishments

opened in Olde Town, which covers

13 square blocks, bordered by Olde

Wadsworth and Grandview. The

sales tax collections exceeded $1

million in 2016, easily double the tax

revenue that was collected only 10

years ago.

There are many great reasons for

this rapid and healthy growth, chief

among them is the authenticity of

this historic downtown business

district that can’t be duplicated. It’s

something that’s achieved – bet-

ter yet, earned – over time. Olde

Town Arvada opened its first shop

in the late 1800s and the main

street steadily grew and welcomed

shops and boutiques for the next

120-plus years. It has been a place

where families, friends and neigh-

bors would gather, stroll and enjoy

the views of the Rocky Mountains

while enjoying a beverage, burger

or ice cream cone. No matter how

hard new developments across the

metro area may try, it’s impossible

to design and build a place this

authentic. It can only happen over

time.

Over the years, the patrons of

Olde Town have enjoyed an array of

privately owned shops and restau-

rants. Businesses

including Eli Ashby

Healing Arts, Into

the Fire, Turn-

ing Heads Salon,

Grandview Grill,

Ophelia’s, Hart’s

Dance Wear, Char-

lie’s Flybox, Paws

‘n’ Play, Primo Vino,

Olde Town Flower

Shoppe and other

have called it home

for more than 10

years. These retailers have become

destinations for consumers and stal-

warts in the community. They have

established a name for themselves,

survived economic downturns and

are the foundation for much of the

growth occurring now.

With a strong foundation in place,

well-known urban concepts are

opening new locations in the quaint

business district – including School

House Kitchen, Kline’s Beer Hall,

The Bluegrass Coffee, Sock, Bour-

bon Lounge, Four Barrel Bar & BBQ,

Vauna, New Image Brewing, Light

Rail Gallery, Silvi’s Kitchen, Home-

grown Tap & Dough, Denver Beer Co.,

along with many others – and are

thriving.

City officials and business owners

credit a number of factors for the

restaurant and retail boom, includ-

ing city investments to improve curb

appeal and make the district more

pedestrian friendly and key proper-

ties becoming available for redevel-

opment. Likewise, the much

anticipated commuter rail

line is on track to open later

this year, which will bring

more people to Olde Town

Arvada’s doorstep. The new

stop, a multimillion-dollar

station, will be located at

Webster and Grandview

Avenue and will carry thou-

sands of passengers, all of

whom will get the chance

to view Olde Town’s appeal,

if they don’t decide to step

off the train and experience

the district’s attractions first

hand.

Unlike some other cities

and towns in the Denver

metro area, Arvada has

been open and aggressive

in regard to providing eco-

nomic incentives to new

businesses, especially res-

taurants and retailers. This

proactive approach is anoth-

er reason for the increasing

appeal of the area.

Historic charm, traffic

and pedestrian counts, and

economic incentives aren’t

the only things driving inter-

est among restaurants and

retailers; so is the price to do

business. Reasonable real estate is

difficult to find in downtown Denver,

with lease rates exceeding $55 per

square foot in some areas. Mean-

while, the cost to lease space in Olde

Town Arvada tops out at approxi-

mately $30 per sf. Employees and

customers who are getting priced

out of the urban core are moving to

places like Arvada. As the “big city”

reaches a saturation point, these cit-

ies are becoming more of a borough

than a suburb.

s

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Retail scene drives Olde TownArvada’s revitalization

Karen Miller

President, Olde

Town Arvada BID,

Arvada

Jay Simon

Arvada’s historic Olde Town is home to a dozen

new retail establishments in the past two years.