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April 2015 — Office Properties Quarterly —

Page 15

Case Study

and we have great tenancy too. For

foreign buyers who are looking for

good, safe investments, they look at

the train station and think this is a

safe, valued investment.”

However, while the location is an

important part of the buildings’ suc-

cess, other elements also contrib-

uted to the top-dollar price tag. The

buildings, like much of Denver, are

100 percent leased and occupied.

“I think there’s a lot of other intan-

gibles that created value in these

two products,” said Robert Cohen,

chairman and CEO of The IMA

Financial Group Inc. “Yes, another

building two blocks from here can be

just as beautiful and just as classy

and have long-term tenants, but its

not on the 50-yard line of Union Sta-

tion. Or it could be right across the

street at the 50, but not have a long-

term tenant. I think for the buyer to

get all of that, and to have a buyer

who’s not in the market who wanted

to come into it, helped accelerate

the price.”

GLL entering the Denver market is

an example of the increased interest

from domestic and foreign capital

that now views Colorado as an ideal

market. From January to November

2014, there were 27 office transac-

tions above $15 million. Of those, 14

acquisitions were with new inves-

tors to Colorado, and nine were with

a foreign capital source, according

to Patrick Devereaux, executive vice

president, capital markets, JLL.

“Denver is a market that we’ve

been interested in for a long time,”

said Ramm. “A component of our

overall investment strategy includes

employment growth and, by all

measures, the Denver metro market

clearly has been performing well.”

The submarket location of the two

buildings – defined by Cherry Creek

and Speer Boulevard to the west,

Platte River to the north, Coors Field

and 20th Street to the east, and tra-

ditional historic Lower Downtown

product to the south – is relatively

compact, said Ramm.

“There is 1.5 million square feet of

office and retail existing or planned

for that submarket and all the land

is spoken for; once it is fully built

out, that’s it,” he said. “Additionally,

we are one of the only places in

the LoDo submarket where tenants

can get brand new, energy-efficient

product with larger floorplates and

everything else one would expect

from a new building, because much

of the LoDo product is older, historic

buildings with functionally challeng-

ing space.”

The two office buildings – designed

to look like cousins, rather than

identical twin sisters – are part of

the historic landmark district devel-

opment. When designing the build-

ings, it was important that they

complement, rather than contrast,

their surroundings – the historic

Union Station, the brick warehouses

of LoDo and the contemporary rede-

velopment with the high-tech tran-

sit solutions, said Andy Nielsen, the

principal in charge of the projects

with AndersonMasonDale Architects.

“We tried to pick those up and

meld them together so the buildings

could mediate between the historic

station and the historic warehouse

context but also be contemporary in

their expression,” he said.

One of the major aspects of the

master development plan for the

Union Station project was to cre-

ate an urban environment in which

employees feel like they have every-

thing at their fingertips. This desired

city vibe goes beyond the classic

definition of a mixed-used environ-

ment that offers retail on the bottom

and office above.

“It’s a perfect symbiotic relation-

ship,” said Frampton. “It’s truly a

neighborhood and truly a city. We

do have retail on the bottom, but

we have a true urban setting on the

bottom. It’s well beyond just having

Subway. You can drive down Arapa-

hoe Road, and you’ll see that all the

office buildings have retail in them.

It’s not that. It’s an authentic urban

experience.”

This new take on a mixed-use

environment is a trend that Den-

ver is seeing more and more. Large

warehouses in the River North dis-

trict are embracing the community

aspect with large success.

“I certainly hope the projects that

develop will have some of the same

characteristics that make the whole

Union Station development work,

and that’s the use of pedestrian

active areas on the ground plane,”

said Nielsen. “Making sure there’s a

sense of amenities along the street

that give people a reason for being

there, and keep people coming and

going so there’s vibrant activity – that

urban feel – there’s lots going on and

lots of choices.”

The desire to embrace the urban

environment is often associated with

the influx of millennials moving to

Denver and joining the workforce.

More than 25 percent of Denver’s

population growth since 2000 has

been millennial, said Devereaux.

“These two buildings are in a very

strong submarket (LoDo), which is

definitely on the upswing as a live-

work-play neighborhood attractive to

millennials (and therefore to employ-

ers) and which has some unique

characteristics that make it very

appealing from an office investment

point of view,” said Ramm.

“Everybody is moving to cities, and

it’s partly for jobs, but it’s also partly

for the appeal,” said Frampton. The

ability and desire to have a true com-

munity experience, rather than the

suburban experience, is attractive to

many. “People, for whatever reason,

more than ever, want that,” he said.

“That’s why you see so much growth

around here.”

This communal aspect of the devel-

opment is in large part attributed to

the Wynkoop plaza area. To incorpo-

rate the plaza into the buildings, the

IMA Building features indoor-outdoor

areas, which are a highly sought-after

amenity for new office buildings. The

idea of bringing the indoors outdoor

is very much part of the Colorado

lifestyle, Cohen said.

The building features balconies on

each floor, as well as a private plaza

area on the ground floor connecting

to the public plaza and a terrace on

the top floor. “When you’re down-

town working, you rarely get outside

in the middle of the day to have a

meeting, and now we can do that,”

he said.

Additionally, both buildings offer

many of the considered must-have

office amenities – a third-space envi-

ronment, collaborative areas, work-

out facilities, security, parking, and

convenience for employees who bike

or use public transit to get to work.

Another feature all generations are

demanding more from Denver prop-

erties is a conscious effort toward

sustainability and the importance

of LEED certification. “It was very

important to us,” said Cohen. “We

have an environmental department

here, we have a younger millennial

workforce here, and I would say that

to most of them, that matters.”

Both wing buildings are LEED Gold

certified. Nielsen said there is man-

date for state projects that buildings

meet LEED certification, which is

driven by public’s demand for it.

“Developers are finding that there’s

a benefit, at least for certain LEED

certifications,” he said. “People like

the idea of supporting sustainable

design. If you’re going to put your

name on the outside of a building,

you like the idea that it’s got a LEED

plaque that goes along with it.”

s

Continued from Page 1

Courtesy Frank Ooms Photography 2014

The wing buildings were designed to complement, rather than contrast with, their surrounding buildings, a nod to the historical

elements while staying contemporary.

Courtesy Frank Ooms Photography 2014

A lot of the buildings’ value is in their proximity to the transit-oriented development of

Union Station.