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August 2017 — Multifamily Properties Quarterly — Page 39
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Multifamily Properties Quarterly is Colorado’s only print publication dedicated to the multifamily
rental real estate market throughout the state. While the Colorado Real Estate journal continues to
run multifamily news in each issue of the newspaper, Multifamily Properties Quarterly features inter-
esting projects and people, trends and analysis, and covers development, investment, nance, design,
construction and management. is publication is mailed with the Colorado Real Estate Journal
which is mailed to more than 3,500 commercial real estate professionals twice monthly and read on-
line by an additional 1,200 readers.
 Market Reports
 Development &
Investment Updates
 Design & Construction
Trends
 Capital Markets
 Legal Updates
 and more
activity to the proportion of proper-
ties in specific neighborhood types.
In the chart on Page 24, more than
40 Washington, D.C., neighborhood
types are compared, and we can
see the distribution of a company’s
assets and lease activity (signed
leases) in D.C. Neighborhood “Type
31” generates a disproportionate
amount of lessee activity compared
to the available properties. If the
goal is to expand, a good place to
look is in all D.C. neighborhoods that
match the “Type 31” defined neigh-
borhood.
By contrast, neighborhood Type
20 has a good balance of location
and leases, while Types 5 and 41 are
pulling in leases from outside this
neighborhood type – meaning there
is less in-area demand so the prop-
erty requires applicants from other
neighborhoods/areas. Comparative
data like this is actionable sales and
marketing intelligence to developers
and investors.
And, when analysis includes long-
term comparison data, it tends to be
better insulated against short-term
trends. Stated another way, you want
to make sure your “hot” investment
location is based on positively trend-
ing fundamentals (e.g., incomes, rents,
business growth) and not on short-
term trends.
• Using data to bottle success. Most
developers would jump at the chance
to replicate past successes, and neigh-
borhood data analysis puts a new lens
on that investment approach.
First, taking a data-driven approach
to the factors that created past oppor-
tunities lets investors more accu-
rately identify and replicate the right
elements in a new scenario. In the
example on the right, areas in Hous-
ton that outperformed on marketing
efforts (in red) delivered significantly
better traffic for the target property (in
green) than all others. Owners used
these insights to redirect marketing
resources exclusively to these areas
and achieved lease-up faster than
past trajectories, exceeding their own
objectives.
Armed with this data, the same
investor can replicate marketing strat-
egies for the high-performing neigh-
borhood types in other cities, make
more informed decisions and deliver
similar results.
While the Denver market should
be dependable for the foreseeable
future, changing macro trends and
supply issues will require additional
analysis.
Those who stick with standard
diligence may experience standard
outcomes. But looking at invest-
ments with enhanced intelligence,
using neighborhood analysis and
other data tools, will keep naked
swimming at bay (pun intended).V
Mauseth
MapVida
In this example, areas in Houston that out-
performed on marketing efforts (in red)
delivered significantly better traffic for the
target property (in green) than all others.
Owners used these insights to redirect mar-
keting resources exclusively to these areas
and achieved lease-up faster than past tra-
jectories, exceeding their own objectives.
Additionally, your community will
receive value by contacting a land-
scape architect or experienced installer
to help with the planning of the dog
park. This professional will help walk
you through site considerations and
material options. For example, crushed
granite and engineered wood fiber
make great surfacing options where
grass or artificial turf may be a chal-
lenge.
A well-planned dog park will give
your community a leg up in attract-
ing prospective tenants and holding
on to your existing residents and their
pet rents. Colorado is one of the most
dog-friendly states and chances are
strong that the prospective tenant you
seek owns at least one dog. Including
the right components in your planning
will allow your community to create
and provide a popular service.While
labeled a dog park, these spaces are
really about the people you can bring
together and help connect through a
shared interest.V
Anzulewicz
• Charging stations. When considering
adding charging stations to your mul-
tifamily community, it is important to
know the options.The higher the level,
the faster the charge.
• Level 1 charging. EVs can charge
using a traditional wall socket, which
will provide 2 to 5 miles per hour of
charging.This is the slowest way to fully
charge vehicles. If you would like to
make outlets available for residents, it
is recommended the outlets are put on
their own circuits to avoid overloading
the breakers.The charging spots should
be located where charging cords do not
cross a walkway and create a tripping
hazard.
• Level 2 charging. Standard charging
stations deliver 240 volts of electric-
ity to a battery and provide vehicles
with 10 to 20 miles per hour of
charge. This is the appropriate level
for multifamily housing, office parks
and other places where cars typi-
cally are parked for two to six hours
at a time.
• DC fast charging. This is the fast-
est way to charge a vehicle. Fast
chargers provide 60-80 miles of
range to an EV in about 20 minutes.
Level 3 stations use a DC current of
480 volts. These chargers are being
deployed along highways. Currently
there are two differing standards
and plug configurations for fast
charging, depending on the vehicle
manufacturer. So many of these sta-
tions provide both standards.V
Pitts