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April 2015 — Multifamily Properties Quarterly —

Page 21

A

s a recruiter, I want to share

something – there has

always been a shortage of

great talent. This is espe-

cially true for multifamily

properties. From development and

construction to the operations and

qualified vendors, all teams require

great talent to make properties suc-

cessful. The fact is, when business

is slow, top performers will always

compensate for the less-qualified

contributors. This is not an effective

business model, but it is one that

everyone knows.

The first step is to have a conversa-

tion about the talent of your team.

Often, actions need to take place

quicker than many realize. When

business is booming, issues created by

average or poor performers on work-

forces can become detrimental. The

boom portion of the business cycle

can leave your top achievers feeling

overwhelmed and unable to realize

success, while mediocre performers

continue to drain energy and nega-

tively impact your bottom line. The

mediocre performers will rarely leave

a company voluntarily.

If you do not address these prob-

lems for top achievers, your competi-

tors will appear with a solution, draw-

ing them to their company. Recruiters

are not the only ones who have their

eyes on top talent. Eliminating the

weakest players may leave you with

the scary proposition of promoting

from within or taking a chance on

recruiting from outside. There is the

fear that neither option works. But

with weak players on the team, your

plan is not working anyway, which is

a waste of time and

money.

To compound the

challenge of pro-

moting within or

hiring new talent,

the selection pro-

cess used by many

hiring managers is

unrealistic, unimagi-

native and ineffec-

tive. There are many

ways to identify the

talented and the

engaged. Superstar

employees do exist.

But you may have to change your

thinking to recognize them.

Recruiting The Right Candidate

The safe and obvious choice is to

bring someone in who has experience

and tenure in his previous positions,

along with the perfect degree or cer-

tification. The satisfaction that comes

from checking boxes can be good in

stressful situations.

The Great Recession presented us

with some of the highest unemploy-

ment rates and business failures in

this country. Traditional career paths

were rerouted, disrupted and some

ended early. It is important to see

the world as it is and not how it was.

How do you change your thinking?

Begin by changing how you view the

possibilities. The following are four

examples of avenues to explore:

Preretirees.

These people are strong

contributors with impressive track

records who are ready to change focus

at the end of their career. Recognize

them and their potential. You may

benefit and learn something along the

way.

Early career.

Those who have gradu-

ated in the last 10 to 15 years are

greatly overlooked. They do not have

the amount of experience yet to be

considered for certain positions, but

the only way they can gain that expe-

rience is by working. Someone took

a chance on all of us, and now is the

time to share an opportunity.

Returning military.

Many employ-

ers assume that the U.S. Department

of Veterans Affairs takes care of our

returning military. The resources

available through the VA are not as

streamlined as one would hope. Be

sure that searches include veterans

and invitations for interviews are

extended.

Workforce diversity.

Qualified can-

didates come from all backgrounds

and circumstances. The diversity that

comes from being an equal-opportu-

nity employer can generate extensive

contributions. Examine your precon-

ceived notions because typically they

are limiting.

A change in perception is like get-

ting a new pair of glasses.When you

can see clearly, you are amazed by

what you were missing.

The important thing to remember

when creating an action plan is that

identifying great talent is your end

game.

•When creating a job description,

think in terms of attitude and sensi-

bility first and look at qualifications

second. People who are motivated

and driven by success can learn most

things quickly.

• Are there driving forces prohibiting

members of your team from develop-

ing certain skills? Consider if it is time

to invest in their careers. If you do not

invest in them, it is likely that another

company will.

•When you identify an amazing

candidate internally or through out-

side sources, hire them.When you

find the right person it means that

your process worked. Don’t delay in

bringing someone on. Take action and

get out of the hiring process.

Navigating Change

There is a fear and preconceived

notion among many managers within

companies who worry, “What if we

train our people and they leave?”The

argument is valid, although the coun-

terpoint is, “What if we don’t train our

people and they stay?” Sometimes

companies lose their top perform-

ers, people they trained. On the other

hand, an employee’s move could be

the result of a company’s inability to

support continued growth. If the loss

of an employee comes as a surprise,

consider allowing open conversations

in the workplace – conversations that

can take place without penalty. Any-

time an employee elects to go to a dif-

ferent company, make sure they feel

valued and always welcome to return.

The atmosphere created by these atti-

tudes can do wonders for retaining

other employees.

Bring your best effort every day

and expect the same in return from

each employee. It creates an environ-

ment of accountability and leads to

a successful operation, so everyone

benefits. These thoughts can start a

discussion and provoke change.

s

Change perspectives when identifying talent

Employee Management

Lynett Brockman

CEO, Career

Options -

Recruiting

Solutions, Denver

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