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/ BUILDING DIALOGUE / DECEMBER 2016
designed by the our marketing professionals. Customized workplace solu-
tions are ultimately created through leveraging relationships with dozens of
manufacturers on each project.
Recognizing the Importance of the Test Drive
Instead of just highlighting products, the showroomalso serves as a function-
ing office environment for our own team. By showcasing products in a working
office environment, companies are better able to see how everything can work
together. Clients can walk through, sit, stand and use the spaces as they would
in real life. The serendipitous interactions of the teams prove that the space is
functioning just as intended.
Streamlining the Process
Until now, putting together all the elements that go into creating an ideal
workplace experience has been time-consuming and cumbersome. Typical-
ly, companies had to visit countless vendor showrooms that provided only a
small portion of what they wanted to see and experience. The Discovery Center
streamlines that process by putting everything under one roof.
As expectations for the workplace have grown and become more sophisticat-
ed, the showrooms that employers and designers use to decide on the products
they need to create the ideal workplace experience have to evolve as well.
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/ Game Changer: New Showroom Offers Integrated Furnishings Approach /
ABOVE:
The Elements Discovery Center lobby
showcases Bernhardt Apel Ottoman
and seating. In the background are
various Knoll Studio items, including
Barcelona and Skeleton chairs, and a
collection of Holly Hunt.
RIGHT:
The "Freeze-or-Burn" outdoor meeting
area: A garage-style door opens up to
this new space featuring Landscape
Forms' Morrison Table and stools, Parcs
outdoor lounge seating, and a fantastic
new building-side mural by Denver
street artist Dread.
FAR RIGHT:
Our "Patent" meeting space features
a multitude of DIRTT preconstructed
solutions. Shown here are DIRTT
panels with custom art prints, DIRTT
raised flooring, DIRTT laser-etched
ceiling panels, a customized DIRTT
tabletop, and embedded displays from
our technology division.