DECEMBER 2015 \ BUILDING DIALOGUE \
27
and helps create a consistent message throughout the project.
Currently, real estate presentations are utilizing each of
these pieces and incorporating them into the foundation of
marketing efforts. Storytelling is emerging as a differentiator
amongst development projects of all sizes and budgets. This
will continue to penetrate each corner of the real estate mar-
ket as we move forward and expectations reach higher.
Communicating each project’s vision and story through a
multifaceted approach is the goal for marketing and presen-
tations. Branding is combined with visual storytelling to truly
express each project’s unique elements. In an ever-increasing
competitive real estate market it is essential to a project’s suc-
cess that these messages are communicated with a captivat-
ing and engaging presentation. The tools used vary depend-
ing on the project, but the basic pieces remain consistent.
The future looks very bright for 3-D and technology. We
have virtual reality becoming a real possibility with Face-
book’s Oculus and Microsoft’s HoloLens, both promising new
ways to engage the viewer. While it is uncertain how well
these new tools will integrate with real estate markets, what
is certain is that expectations for understanding and making
decisions in a digital environment will continue to grow.
For everyone, the experience will continue to improve
and bridge the gap between virtual and true reality. Artistic
talent and marketing skills will push technological innova-
tions in new directions, allowing anyone, anywhere, to make
informed decisions and to have a greater understanding of
each project.
\\
A photo-realistic rendering showsMetropica in Florida, which
was not built.
TRENDS
in 3-D Technology
Generating powerful ideas that
transform good projects into great ones.
3855 Lewiston Street
│
Suite 100
│
Aurora, CO 80011
│
Tel (303) 657-9700
│
AskBrinkmann.com
The Brinkmann Difference is a unique blend of creativity, a passion
for problem-solving, and an enthusiasm for innovative ideas that
transforms good projects into great ones. It defines the way our team
methodically approaches each project and creatively examines each
idea. We are client-focused and project-driven.
Since 1984, Brinkmann Constructors has completed $3 billion in
construction nationally through multiple delivery methods. Our
innovative, value-driven solutions has saved our client’s millions and
earned us a solid reputation as a top-quality general contractor.
DR PEPPER SNAPPLE
Victorville, CA
851,000 SF
PLAZE WAREHOUSE
Pacific, MO
160,000 SF
FEDEX DISTRIBUTION CENTER
Colorado Springs, CO
225,000 SF
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