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— Retail Properties Quarterly — February 2016
sustainable ingredients, and they’re
more willing to go out of their way to
get them.These marketplaces allow
people to buy multiple items in one fell
swoop.”
In addition to offering personal expe-
riences with local food artisans, the
projects aim to create a newmultidi-
mensional retail experience for visitors.
“We wanted to create a place where
you can eat and where you can play
and where you can have a whole
bunch of experiences all under one
roof, which will be intriguing,” said
Mark Shaker, partner of FlightlineVen-
tures and developer of Stanley Market-
place. “And if we execute this correctly,
we think this has the potential to be a
real regional destination where you’ll
think about traveling from Littleton or
Highlands Ranch because of the expe-
rience.”
Tenant Community
The goal for each tenant is that it
attracts a broad base, which keeps add-
ing to the critical mass for a positive
flow of people in the space, said Zeppe-
lin. “When you add it all up, it basically
works better for everybody involved,”
he said.
Cultivating the correct tenant mix is
vital to these projects’ success.When
tenants complement one another, a
sense of community is created among
the individual businesses.
“The space brings things together – it
makes it a cooler shopping experience
for my shoppers to come here than it
would be to come to a strip mall,” said
Mondo Market’s Farrell. “It’s a commu-
nity.We share ideas and have a symbi-
otic relationship.”
A sense of community among ten-
ants was mentioned by all three proj-
ects. Stanley Marketplace includes the
project’s vision and mission statement,
called the Stanifesto, in its lease papers,
which states that it is a community-
based project.
“We recruited businesses that believe
in this sense of community and creat-
ing an ecosystem of businesses that
support one another and community
outreach,” said Shaker.
Some tenants are eagerly embracing
the modern market hall and recognize
the unique opportunities within each
project. Mondo Market and Comida,
two tenants at The Source, will open
new spaces at Stanley Marketplace as
well.
“The spaces will be different based
on the tenant mix,” said Farrell. At The
Source, his shop places a big empha-
sis on spices. However, there will be a
spice shop in Stanley Marketplace, so
the 2,000-sf Mondo Market will focus
on prepared foods and ingredients.
“I really want to hone in on ingredi-
ents,” he said. “I think these customers
will be more home cooks who embrace
ingredients – they’ll want to stock their
pantries and take advantage of their
big, beautiful kitchens. I can guarantee
the product mix will be varied, based
on the clients.”
Project Specifics
While all three of the marketplaces
put an emphasis on local, Colorado
businesses and appreciate the power of
a well-known store, restaurant or chef,
each project approaches its tenant mix
differently.
Zeppelin said that while leasing the
13 independent retailers and four office
groups at The Source, he focused spe-
cifically on a certain caliber of tenants.
“It’s not just putting a real estate sign
out front and signing up the first peo-
ple that come along,” he said. “It’s more
curated. It’s focused on the audience
and the experience versus just trying
to get spaces leased.”
Building on
The Source’s
success,
Zeppelin Development will expand the
complex to include a variety of com-
plementary uses, he said.They plan
to include 10 to 12 groups in the new
space. New Belgium Brewing will be an
anchor tenant andWestern Daughters
Butcher Shoppe will operate the whole-
animal barbecue in addition to scaling
up and relocating its butcher shop to
the newmarket hall. Also, there will
be two new restaurants that will be
different concepts than already exist,
Zeppelin said.The new restaurants will
open to a landscaped courtyard that
will be a connection from the door of
the newmarket hall to the front door
of The Source.
The space will focus more around
retail goods – apparel boutiques, design
goods and a large kitchen store, which
will flow into the common area. Sev-
eral of the retail tenants will offer basic
services that consumers can’t get over
the Internet, such as a tailor, shoe
shiner and tattoo parlor.There will be
a common-area bar associated with
the anchor restaurant, which will allow
visitors to shop with a drink in hand.
The Central Market
has 12 vendors
occupying the 14,000-sf warehouse.
The project’s vision is described as a
combination of a restaurant and gour-
met grocery store, said KenWolf, the
owner and developer of the project.
There will be no separate restaurants
within the venue, but an open com-
mon area will seat over 100 people.
Each vendor will offer prepared meals
as well as bulk products. For example,
consumers can buy a fresh-made
sandwich and/or buy several type of
cheese to take home, or get an ice
cream cone to eat there or pick up a
pint of ice cream to take home.
The departments include a coffee/tea
section, bakery, fish market, meat mar-
ket, produce section, a rotisserie and
prepared food section, a wood-burning
pizza section, a fresh pasta and sauces
department, a bulk cheeses, meats
and sandwiches section, a dry goods
section, an ice cream shop, a high-end
chocolate shop and a full-service bar.
Meanwhile,
Stanley Marketplace
– by
far the largest with a 140,000-sf build-
ing on 22 acres of land – has 50 local,
independent businesses.The venue
will feature several larger food-oriented
users, including Comida, Denver Biscuit
Co., Rosenberg’s Bagels, Logan House
Coffee and Sweet Cow Ice Cream, as
well as KevinTaylor’s Stanley Beer Hall,
a German-style beer-hall concept, said
Shaker.
The property will have about 10 other
smaller food-related businesses, as well
a daycare facility, three different fitness
entities, eight boutiques – ranging from
women’s to men’s to an independent
shoe shop. In addition, there will be
office space, a wine and cheese-mak-
ing concept, a hair salon and barber
shop.
“It’s fairly diverse,” Shaker said. “We
looked at who were great operators
in the various fields – people that will
drive traffic and interest to the project
– and how do they complement each
other. So, having a dentist office – they
see lots of people in a day and it makes
it palatable to go to the dentist when
you can finish that and go to a brewery
or get something to eat close by.”
Locations
While all three marketplaces are
attempting to create experiences worth
the drive to visit, the neighborhood of
each location will affect its success.
The Source, located in a 1880s former
iron foundry in the RiNo neighborhood,
saw the potential for Brighton Boule-
vard before many others.
“It’s interesting that The Source is
where it is,” said Imbergamo. “The fact
was, when it opened that was consid-
ered the edge of the earth. It certainly
Retail Trends
2669 Larimer St., Denver
Neighborhood:
River North
Project lead:
Ken Wolf
Status:
100 percent leased, targeting a May 1 opening
Announced vendors:
Crema Bodega, High Point Creamery (ice cream),
Izzio Artisan Bakery (bakery and pasta), CoCo (chocolate), Silva’s (fish),
The Local Butcher (meat), Green Seed (produce), SK Provisions (rotis-
serie), Culture (cheese and charcuterie), Vero (pizza and dry goods) and
Curio (bar)
2501 Dallas St., Aurora
Neighborhood:
Aurora/Stapleton
Project developer:
Flightline Ventures
Project partners:
Westfield Co.
Status:
100 percent leased, targeting an early summer opening
Announced tenants:
Logan House Coffee Co., Clementine’s, Rosenberg’s
Bagels, Sazza Pizza, Comida, Sweet Cow Ice Cream, Denver Biscuit Co.,
Mondo Market, L Style Bar, Casita Brewing, Rolling Smoke BBQ, Miette et
Chocolat, Trunk Nouveau, Goose and the Goat, Kindness Yoga, Endorphin
Fitness, Tootsies the Nail Shoppe, Kismet, Wax, Lash, Symmetry Massage,
From the Hip Photo, Stapleton Dental, Kevin Taylor’s Stanley Beer Hall
3350 Brighton Blvd., Denver
Neighborhood:
River North
Project developer:
Zeppelin Development
Project partners:
Zeppelin Places, Jason Kaplan from River North Investment
Partners LLC; Union Hotel River North LLP, who are also partners/operators of
the St. Julien Hotel in Boulder
Status:
Opened August 2013; expansion targeting early 2017 opening
Current tenants:
Acorn, Babettes, Beet &Yarrow, Boxcar Coffee Roasters, Colle-
giate Peaks Bank, Comida, Crooked Stave, Jennifer Olsen Photography, Mondo
Market, Slow Food Denver,The Proper Pour, RiNoYacht Club, Svper Ordinary,
Western Daughters Butcher,WunderWerkz
Announced tenants:
New Belgium Brewing,Western Daughters Butcher and
Barbecue
The Central Market
Stanley Marketplace
The Source
Courtesy LIVstudio
Each of the Central Market’s tenants will offer dine-in and bulk products to purchase.
Courtesy Workshop 8
The 140,000-square-foot, old aviation building will feature 50 tenants covering
everything from food and restaurants to boutiques to offices.
Courtesy Dynia Architects
The expansion of The Source will add 20,000 square feet of market space, an open
courtyard and a 100-key hotel.
