September 2015 — Retail Properties Quarterly —
Page 13
includes a library, art museum and
casino. Hong Kong’s International
Airport has a huge 3-D theater, over
160 stores and a golf course. Dubai’s
International Airport duty-free opera-
tion has over 200,000 square feet of
luxury retail and monthly raffle draw-
ing giveaways of sports cars and $2
million in cash. Shoppers are rewarded
with more raffle tickets based on the
amount of purchases they make.
These trends are becoming common-
place and can be observed at several
national and international airports.
If you think this idea of the “new
mall” is foreign to DIA, think again.
There are major plans in the works at
the airport to rebrand the JeppesonTer-
minal and turn it into more than just a
sinuous line of disgruntled passengers
waiting to be checked through secu-
rity. Finally, the grand hall of DIA will
be positioned to become the show-
case and public space it was meant
to be. Even with the unfortunate
visual mistake of the soon-to-be-
open “bookend hotel,” DIA remains
one of the most memorable and
enjoyable airports in the world. Let’s
hope our airport management team
and city officials are in tune with
what’s going on internationally, and
that they embrace the potential our
light-filled, iconic, nationally recog-
nized airport has to lead the way in
the rebirth of the new mall.
s
Perspective
Restaurants, coffee shops, bookstores and apparel retailers are blurring the line between airport and shopping mall.
Pete Schippits
Senior Managing Director
+ 1 720 528 6440
For more information on how CBRE can assist you with your
commercial real estate needs in Colorado please contact:
CBRE KNOWS RETAIL.
As the leader in the local retail market, we have the
insight and perspective to anticipate what’s next and
what it means for our retail clients.
With 259 retail transactions completed and more than
2.7 million square feet of retail space leased and sold
in 2014, CBRE is Colorado’s undisputed, leading
authority on the retail market.
