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Page 6AA —

COLORADO REAL ESTATE JOURNAL

— May 6-May 19, 2015

Senior Housing & Care

Isaac Scott

It is Anthem’s belief that there will

be three

real areas of

change over

the next

five years

that will set

the course

for the next

generation

of memory

care opera-

tions.

1. Tech-

nology.

Increased

use of tech-

nology will

continue to

be a driver of more effective and effi-

cient operations within senior hous-

ing, but will have its biggest effect on

memory care. Over the past 12 to 18

months, we have seen tremendous

growth in software and hardware spe-

cifically designed to address memory

care issues whether that be better

monitoring, resident medical charting,

activities or engagement. We expect

the comprehensive delivery of care to

become further affected by advanced

technology over the next five years.

2. Design.

Although the swell of

baby boomers who will require dedi-

cated and specific memory care is a

decade or so off, more often than not

they are the eventual decision-maker

for which community their loved one

is placed. With that, we see that they

will be seeking a “different kind” of

product than what has been built in

the past. The “Grandma’s Cottage”

motif and abundance of nostalgic sta-

tions will fall out of favor and they

will be looking for spaces and finishes

that are more in line with their tastes,

which tend to be fresher and what we

often see in hospitality environments.

3. Activity levels.

Programming for

activities and social engagement will

have to adapt to a much more physi-

cally active resident. We have seen

a shift even in the past five years of

residents who are much more physi-

cally fit and robust and we have had

to adjust our activities program to

meet the needs of that individual. One

example of this is our change from a

landscaped courtyard to an all-purpose

turf that residents can now utilize as

an “active” space.

Lynne Katzmann

Alzheimer’s is the sixth leading

cause of death in America. Medicare

spending for an average beneficiary

with Alzheimer’s or other dementias

is three

times

higher than

for seniors

without.

Nearly one

in every five

Medicare

dollars is

spent on

people with

Alzheim-

er’s. In

2050, it will

be one in

three.

As one of

the costli-

est chronic diseases with dramatic

anticipated growth, our system must

change. Today, payment reforms with-

in the Affordable Care Act are chang-

ing the health care paradigm from

one based on volume to one based on

value. Providers must show that what

they do works. In government speak,

that translates to meeting the triple

aim: better care and better quality at

lower cost.

As an important part of the post-

acute continuum of care, memory

care providers must work with acute

providers to avoid hospitalization and

reduce the typical deterioration that

someone with dementia often experi-

ences post-discharge.

Juniper has pioneered a model of

integrated care and service that pro-

motes well-being and reduces costly

hospitalization. Our Connect4Life pro-

gram is high-tech and high touch: At

its core is our electronic health record,

which facilitates sharing of real-time

health information. This allows better-

informed and timelier decisions on

care. We integrate primary care on

site with rehab, pharmacy, lab, diag-

nostics and, if needed, home health

and hospice care. (To learn more,

download our free white paper at

www.junipercommunities.com

.)

Senior living is serving an older,

frailer population requiring more

health care services; however, we

must do so in the homelike environ-

ment our customers need and want.

We are now a

medical model with a

social conscience.

It is this mindset

that should drive new construction or

renovation designs.

Megan Carnarius

As we look forward to the next five

years and beyond, there are several

trends that will increasingly impact

the ability of memory care communi-

ties to deliver excellent, individualized

care to our residents.

A key set of trends we are seeing is

related to

the make-

up of our

resident

population.

First, we

have more

men enter-

ing our set-

tings, so we

need more

activities

they enjoy.

Second, we

have more

younger-

onset

people with

memory

loss entering our settings (under the

age of 65), so we are challenged to

help them integrate in good ways

and keep up, particularly in light of

this age group’s tendency to decline

faster. Third, the escalating closure

of secured units in skilled nursing

facilities is creating some stresses and

strains for assisted living, as residents

with higher and higher physical care

needs are placed in or retained in

assisted living settings. This dynamic

already is shifting the look and feel

and programming of assisted living

memory care, and may well result in

increased regulation.

I believe another trend area is

that we are continuing to develop

approaches to provide a richer, more

personalized, and healthier setting

for dementia residents. For example,

at Balfour Cherrywood Village we

have long designed our programming

to support each person’s strengths

and interests, rather than focusing

on disabilities. Also, because the role

of diet is so key in dementia, we are

providing a healthier, fresher menu

to residents, with seasonal and local

sourcing, and reduced exposure to

unnecessary chemicals, additive and

pesticides.

With all these and other opportuni-

ties and challenges, I hope that new

memory care properties opening in

this area will have great leadership

and excellent trainers to help their

staff make the most of these oppor-

tunities and successfully address the

challenges.

Rebecca F. Sturtz

The accelerating trend of technology

innovation within the senior living

industry will be the leading change

dynamic in the industry and no doubt

will pressure facility operators to

innovate or be left behind as we look

to serve the ever-changing needs or

our residents and their loved ones.

Whether

it’s how we

educate our

staff and

ourselves

or how we

serve our

resident’s

needs,

technology

from new

and exist-

ing vendors

will lead

the way for

the next

five years

and into the

future.

These technological advances also

will be moving onto a mobile platform

utilizing smart phones and tablets. In

the memory care setting, we should

expect to see technology taking over

how we care for residents. The chal-

lenge will lie in adapting these tech-

nological advances without losing the

“personal touch” that our residents

need to thrive in our communities.

Another growth area will be in tele-

med service providers. As the need for

memory care outpaces the growth in

qualified care providers, tele-med will

play an increasing role in providing

doctor care to patients and slowing

hospital re-admission rates. Tele-med

has been used for years in rural areas

and will be making its way to urban

areas like our Sun City West, Arizona,

location to meet the increase in

demand of those dealing with memory

loss and underlying medical conditions

such as COPD. As we have learned

with this disease process, consistency

of care within a resident’s living envi-

ronment is beneficial to both the resi-

dent and the staff.

s

What do you believe are the most critical emerging trends that will impact operations of memory care communities over the next five years? Question of the Month Please contact Pyms Capital Resources or The Highland Group if you would like to participate in the Senior Housing & Care Question, or if you have a question that you would like to see addressed.

Isaac Scott

Principal,

Anthem Memory Care

Lynne Katzmann

Founder and CEO, Juniper

Communities

Megan Carnarius

Executive director and

memory care consultant,

Balfour Senior Living

Rebecca F. Sturtz

Vice president of operations,

New Dawn Memory Care

I have such

admiration for

these operators

who are fulfill-

ing their mis-

sion to care for

this most vulner-

able population.

Their insight-

ful responses

prove to me that

they are commit-

ted to continu-

ally exploring

how to best support the abilities of

each person they serve.

eborden@thehighlandgroupinc.com

MODERATOR:

Elisabeth

Borden

Principal, The

Highland Group

of 100 percent-leased buildings

in Greenwood Village, includ-

ing Fiddler’s Green centers I and

II, and it has about 520,000 sf in

two buildings remaining to be

developed. Madden Bui, like the

elder Madden, believes the south-

east metro area is just as hot as

downtown, and they’re looking

forward to bringing new product

out of the ground this cycle.

“Alot of people are announc-

ing that they’re developing spec,

and I think that’s great. But for us,

we’d like to have an anchor ten-

ant,” she said.

While all of JohnMadden Co.’s

buildings are LEED certified and

Energy Star rated, Madden Bui is

looking to push the sustainability

envelope. The company also is

exploring a bike share program

for tenants.

For Madden Bui, gender never

has been an issue, but the leader

in her has made it difficult for her

to work for others. “I’m not going

to let something get in my way. If

you tell me I can’t do something,

I’m going to find a way to do it,”

she said. “I’m very caring, but I’m

also very determined.”

She dislikes seeing deals fall

apart due to analysis paralysis.

“Definitely, it’s important to

look at all angles. But sometimes

you’ve got to pull the trigger.

Look at what he (JohnMadden)

has created by being that way. I

have that in me.

“I have an incredible tenacity

and strength, but I also have a

calmness about me where I’m

able to handle it all,” saidMad-

den Bui.

Madden Bui said she feels a tre-

mendous amount of responsibil-

ity for carrying on the legacy her

grandfather has built, but, “I don’t

look at it as stress. I really love

it,” she said. “I love every aspect

of my job. It’s what I’mmeant to

do.”

s

Madden Bui Continued from Page 1AA