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20

/ BUILDING DIALOGUE / JUNE 2015

Design Influence in Corporate Portfolio Strategy

E

arlier this spring, I had the opportunity to

spend some time with Shawn Murphy, di-

rector of real estate and fleet for Comcast’s

West Division. As we started our conversation,

I asked, “How important design is to Comcast?”

“This is a timely conversation and design is

very important; however, as an organization,

we have not realized just how important design

plays into our future.”

Shawn Murphy has been in his role for two

years and manages seven markets with 5.8 million

square feet in the portfolio. The product type across

Comcast’s portfolio is varied and includes office,

retail, warehouse, technical operations centers and

operational control hubs.

As Shawn would suggest, design is the fun part

of the business and he has influenced Comcast’s

thinking around how to create new retail spaces,

upgrade call centers and reimage new office envi-

ronments. Typically, Comcast reviews design when

a lease is up for renewal, or when there is a new

office to build.

Before Shawn, Comcast might have continued

with its standard configuration; however, its new

mantra is to “PAUSE” and review before moving for-

ward. For one project in particular, Shawn was able

to push the design beyond the norm. It started in

Palo Alto, California, when Comcast was opening a

new Innovation Center in the epicenter of technol-

ogy firms. “We learned a lot about creating collab-

orative spaces, flexibility in the design and making

sure that plenty of ancillary spaces were included

too. As this location expects to expand, our lesson

learned is to stay with flexible furniture and to cre-

ate new spaces as needed.”

As a stable organization with mature operating

practices in place, Comcast, like many companies,

will see a change in its labor

force over the next five years.

With 30 percent of current

employees as baby boomers

and 0

.

07 percent as millen-

nials, the ratio is guaranteed

to flip over the next five years.

Shawn is committed to explor-

ing new ways for Comcast to at-

tract a new generation of work-

ers.

Recently, a location on Dry

Creek Road in Centennial was get-

ting converted to 100 percent oper-

ations. Consequently, Comcast need

to find a new home for 100 people

in its engineering and finance de-

partments. The company’s business

leaders wanted to try downtown

Denver and decided to relocate to 1899

Wynkoop. The trade-off to move to a

more expensive urban location was a

condensed floor plan. The open space

was an adjustment at first,

but the convenient ameni-

ties in LoDo, including the

ball field, restaurants, and

an outdoor balcony for re-

laxation and events, proved

to be worth the change. Sean

reports that Comcast’s em-

ployees “love working in the

central business district” and

could not be happier with their

move to a new “hip,” ameni-

ty-rich environment.

Shawn typically has main-

tained long-term relationships

with architectural services firms,

however, he is finding that some of the smaller

niche design firms have been “fun, creative and un-

derstand the subculture in the local markets.” Fur-

niture has become an important part of creating

flexibility and, as Shawn might say, “flexible furni-

ture creates many types of work spaces.”

Comcast is now settling down on some new retail

design, and getting some standardization in place;

however, the firm is still in “creative mode” for its

office space, call centers and operational centers.

One area of opportunity for Shawn was how to

utilize the large center core of the operations space

that the business likes to use on Wednesdays from

8 to 10 a.m. each week. Shawn has converted the

two-hour-a-week space with flexible furniture

for drop-in spaces for sales reps for the rest of the

week, and even reduced three to four training areas

nearby into an all-hands operations area for great-

er utilization. Overall, Shawn was able to take the

footprint for future operations from 50,000 square

feet to 30,000 square feet across the business. These

Sharon Barrett

Senior Vice

President,

Global

Corporate

Services,

CBRE

End Users

Comcast Innovation Center, Silicon Valley

Shawn Murphy

Comcast Cable,

Director, Real

Estate and Fleet,

West Division