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Register now! Call 303-399-0093 or online:
Mastering the Digital
Marketing Maze
Superior Content Creation Gets Results
If you’re in business, you’ve probably
created accounts and have been
experimenting with various social media
platforms such as Facebook, Pinterest,
and Twitter to promote your business and
services. But if you are not really getting
a return on your efforts, likely it’s content
to blame. Discover how to create and post
content that drives activity to your site,
including many online tools and sources
that are fast, free, and fabulous. Class
covers branding (yes, you need it and
learn why) and how to work it seamlessly
into your digital marketing efforts.
Aimee
Skillin
, owner of Social Media Languages,
is a certified social media manager whose
clients range from health and beauty to
nonprofits. Note: This class focuses on
strategy rather than “how to,” so students
should be familiar with common social
media platforms and general functionality.
$51 Non-Member
$39 Member
$7 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3726F9: One Wed., 6-8PM 3/23
3726G: One Mon., 6-8PM 4/25
3726H: One Wed., 6-8PM 5/25
3726I: One Mon., 6-8PM 6/13
Unlock the Power of Pinterest
for Digital Marketing
Pinterest is one of the fastest growing social
media sites. Discover the value of Pinterest
marketing and how it can connect you with
customers to grow your business. When
surfing online people are drawn most by
images which makes Pinterest the perfect
platform. Any business can find a way to
communicate with images. Explore how
to create an effective Pinterest business
page, the features Pinterest offers to grow
your brand, and how to optimize your
pins to get them noticed. Learn how to
use analytics to evaluate your marketing
efforts. With an MBA and BS in Business
Management and Finance,
Beth Johnston
is a certified professional social media
manager, strategist, trainer, and consultant.
She is founder of Social Bridges, a local
social media marketing firm. Note: Students
should have an existing Pinterest account,
and be familiar with the basics of ‘pinning’.
$61 Non-Member
$49 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
1930AC: One Thu., 6:30-9PM 4/14
1930AD: One Wed., 1-3:30PM 4/27
1930AE: One Sat., 9-11:30AM 5/14
1930AF: One Tue., 6:30-9PM 6/7
LinkedIn for Businesses
This class is designed for the experienced
LinkedIn user who already has a personal
profile, an active account, and the desire
to learn the nut ‘n bolts basics about
creating a LinkedIn company page. Discover
techniques to build a dynamic company
page and manage it to enhance your market
presence, find business partners, and
identify potential employees or contractors.
Leave this demonstration class with the
knowledge and skills you need to take
advantage of LinkedIn’s powerful tools for
businesses of all sizes.
Brad Friedman
,
president of The Friedman Group, LLC,
works with professionals and businesses
to enhance their online presence and take
advantage of the power of inbound and
social media marketing. Not only does he
use LinkedIn himself, but he often utilizes
LinkedIn in his work with clients and
provides his clients with the training to use
it themselves.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3350BD: One Fri., 9AM-12PM 3/11
3350BE: One Wed., 6-9PM 4/27
3350BF: One Thu., 6-9PM 6/2
Twitter, Google+, and
Instagram
Twitter, Google+,
and Instagram
are three of the
fastest growing
social networks.
All three of these
social networks
have become
critical marketing
tools used by businesses of all sizes. In
this demonstration class you will learn
best practices to manage your presence
on these three social networks. Find out
how to create your profile, establish your
brand, connect with customers, and build
your following,
Brad Friedman
, president
of The Friedman Group, LLC works with
professionals and businesses to enhance
their online presence and take advantage
of the power of inbound and social media
marketing. Not only does he use Twitter,
Google+, and Instagram himself, but he
often utilizes these social networks in his
work with clients and provides his clients
with the training to use these networks
themselves.
$51 Non-Member
$39 Member
CFU LOWRY
: Near 1st & Quebec
3732AH: One Tue., 6-8PM 4/12
3732AI: One Tue., 6-8PM 6/28
Facebook Business Pages
An Online Marketing Tool
Facebook is one of the most popular
marketing tools for businesses big and
small. Explore its marketing value for your
business, and get tips and guidelines for
creating a business page and using it
effectively. Topics in this demonstration-
style class include understanding how
business pages connect with and support
your other marketing efforts; connecting
with customers and prospects; creating
and sharing content; and how to build an
audience (Likes). Leave ready to create a
dynamic Facebook page for your business.
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010. She has degrees in
education and business from the University
of Wisconsin-Madison. Note: You must
have a personal Facebook account set
up and understand basic privacy rules
and functionality such as how to “friend”
others and add photos. If you need to learn
Facebook basics, please take Facebook for
Beginners (#1911) before signing up for this
class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3733AJ: One Thu., 6-9PM 3/31
3733AK: One Thu., 6-9PM 4/14
3733AL: One Mon., 6-9PM 6/13
Marketing with Facebook
Ads, Groups, & Events
Discover the value to business owners
of the groups, ads and events features
of Facebook, and really increase your
Facebook marketing power and presence. In
a demonstration-style setting, learn how to
create and effectively use a group or event
for your business and the benefits of doing
so. Find out about different kinds of ads on
Facebook and how to match these with your
business needs and budget. Leave with a
whole roster of new ideas and direction for
your digital marketing campaigns!
Joyce
Feustel
founded Boomers’ Social Media
Tutor in 2010. She helps people new or
relatively new to social media to become
more effective in their use of social media.
Note: You must have a personal Facebook
account set up and understand basic
privacy rules and functionality such as how
to “friend” others and add photos. If you
need to learn Facebook basics, please take
Facebook for Beginners (#1911) before
signing up for this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3720AD: One Thu., 6-9PM 3/24
3720AE: One Thu., 6-9PM 4/21
3720AF: One Mon., 6-9PM 6/20
Business & Marketing
See also Google for Work, p 8.
