Business & Marketing
Go to
to view complete course descriptions and instructor bios.
18
Facebook Business Pages
An Online Marketing Tool
Facebook is one of the
most popular marketing
tools for businesses big
and small. Explore its
marketing value for your
business, and get tips and
guidelines for creating a
business page and using
it effectively. Topics in this demonstration-
style class include understanding how
business pages connect with and support
your other marketing efforts; connecting
with customers and prospects; creating
and sharing content; and how to build an
audience (Likes). Leave ready to create a
dynamic Facebook page for your business.
Joyce Feustel
founded Boomers’ Social
Media Tutor in 2010, and has degrees in
education and business from the University
of Wisconsin-Madison. Note: You must
have a personal Facebook account set
up and understand basic privacy rules
and functionality such as how to “friend”
others and add photos. If you need to learn
Facebook basics, please take Facebook for
Beginners (#1911) first.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3733AG: One Thu., 6-9PM 10/22
3733AH: One Mon., 6-9PM 12/7
3733AI: One Fri., 9AM-12PM 1/22
Marketing with Facebook
Ads, Groups, & Events
Increase your Facebook marketing power
and presence. In a demonstration-style
setting, learn how to create and effectively
use a group or event for your business and
the benefits of doing so. Find out about
different kinds of ads on Facebook and
how to match these with your business
needs and budget. Leave with a whole
roster of new ideas and direction for your
digital marketing campaigns!
Joyce Feustel
founded Boomers’ Social Media Tutor in
2010, and helps people new or relatively
new to social media to become more
effective in their use of social media. Note:
You must have a personal Facebook account
set up and understand basic privacy rules
and functionality such as how to “friend”
others and add photos. If you need to learn
Facebook basics, please take Facebook for
Beginners (#1911) before this class.
$61 Non-Member
$49 Member
$3 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3720AA: One Thu., 6-9PM 10/29
3720AB: One Mon., 6-9PM 12/14
3720AC: One Fri., 1-4PM 1/22
Twitter, Google+, & Instagram
Twitter, Google+, and Instagram are three
of the fastest growing social networks. All
three of these social networks have become
critical marketing tools used by businesses
of all sizes. In this demonstration class you
will learn best practices to manage your
presence on these three social networks.
Find out how to create your profile, establish
your brand, connect with customers,
and build your following,
Brad Friedman
,
president of The Friedman Group, LLC
works with professionals and businesses
to enhance their online presence and take
advantage of the power of inbound and
social media marketing.
$51 Non-Member
$39 Member
CFU LOWRY
: Near 1st & Quebec
3732AE: One Tue., 6-8PM 10/27
3732AF: One Fri., 10AM-12PM 1/8
3732AG: One Tue., 6-8PM 2/2
LinkedIn for Businesses
This class is designed for the experienced
LinkedIn user who already has a personal
profile, an active account, and the desire
to learn the nut ‘n bolts basics about
creating a LinkedIn company page. Discover
techniques to build a dynamic company
page and manage it to enhance your market
presence, find business partners, and
identify potential employees or contractors.
Leave this demonstration class with the
knowledge and skills you need to take
advantage of LinkedIn’s powerful tools for
businesses of all sizes.
Brad Friedman
.
$56 Non-Member
$44 Member
CFU LOWRY
: Near 1st & Quebec
3350BB: One Tue., 6-9PM 11/17
3350BC: One Thu., 6-9PM 1/28
Put Your Social Media
Strategy on Auto Pilot
Using social media to market your business
can be overwhelming and a drain on your
time. There are an ever-changing number
of automation tools out there to help
you take control of your online presence,
streamline your efforts and stay organized.
In this demonstration class, discover some
of the different social media automation
tools available today and how to use them.
Learn best practices for developing and
implementing your social media marketing
strategy.
Brad Friedman
, president of The
Friedman Group, LLC works with individuals
and businesses to enhance their online
presence and take advantage of the power
of inbound and social media marketing.
$51 Non-Member
$39 Member
CFU LOWRY
: Near 1st & Quebec
3731M: One Tue., 6-8PM 11/10
3731N: One Tue., 6-8PM 12/8
All About Google
Free & Comprehensive Tools for
Personal or Business Use
Most people know that Google hosts free
email, but too few people (especially
business people) are taking advantage
of all of the fantastic free services that
Google provides. This class, taught by a
self-proclaimed Google nerd, will give you an
overview into Google’s amazing capabilities.
Take a tour around Google and learn its
features, customization, and settings.
Explore Google Drive (a cloud storage
service), and learn how to create Google
documents, presentations, forms and much
more. Class will also touch on Google+ and
what it can do for you.
Aimee Skillin
, owner
of Social Media Languages, holds a Google
Apps Certification which specializes her in
training others to use Google for work and
manage domains and users. She is also
a certified social media manager whose
clients range from health and beauty to
nonprofits.
$56 Non-Member
$44 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3727B: One Sat., 9AM-12PM 11/7
3727C: One Wed., 6-9PM 12/9
3727D: One Mon., 6-9PM 1/11
Mastering the Digital
Marketing Maze
Superior Content Creation Gets Results
If you’re in business, you’ve probably
created accounts and have been
experimenting with various social media
platforms. But if you are not really getting
much interaction on your sites or return
on your efforts, likely it’s content to blame.
Discover how to create and post content that
drives activity to your site, including many
online tools and sources that are fast, free,
and fabulous. Class covers branding (yes,
you need it and learn why) and how to work
it seamlessly into your digital marketing
efforts.
Aimee Skillin
, owner of Social
Media Languages, is a certified social media
manager who cut her teeth by successfully
marketing one of the largest private libraries
of Holocaust material in the world. Note:
This class focuses on strategy rather than
“how to,” so students should be familiar
with common social media platforms, their
lingo, and general functionality in order to
successfully participate.
$56 Non-Member
$44 Member
$5 materials fee payable in class
CFU LOWRY
: Near 1st & Quebec
3726B: One Sat., 9AM-12PM 10/10
3726C: One Mon., 6-9PM 12/7
3726D: One Wed., 6-9PM 1/13
Last chance for Put Your Social Media
Strategy on Auto Pilot!
