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/ BUILDING DIALOGUE / JUNE 2017
/ NetApp: Making Nerdy Look Good /
future. While everyone was behind it, SolidFire was especially passion-
ate about staying on Pearl Street. It was an important part of their iden-
tity and an amenity that helped attract employees.
Second, the team would integrate the character and requirements
of both companies without losing cohesiveness or employees’ sense of
culture. SolidFire, says Loftus, had a “more traditional Boulder feel, with
earthy tones and fun and comfortable spaces.” NetApp was more focused
on the technology company identity, requesting that the team “nerd [the
office] up.”
Perhaps most importantly, everyone on the team agreed that project
success meant an office that made employees happy. Attracting and re-
taining top-notch employees – and specifically millennials – was critical
to continued growth.
With these three guiding principles in mind, and joined by general
contractor Swinerton Builders and Project Manager Sara Lounsberry of
CBRE, the team set to work. Together, they would successfully fuse all
these requirements into an office that is both serious and playful, func-
tional and comfortable.
The Pearl Street space does have its quirks: It actually spreads across
two floors of two buildings, connected by a glass walkway. It also has
fairly low ceilings for a commercial building, at about 8 feet.
To overcome the first challenge and help employees feel more con-
nected, the team created common spaces designed to encourage min-
gling. Instead of several break rooms, they built a single, centrally located
one. Described as “the social hub of the office,” it offers plenty of seating,
a stocked refrigerator, a variety of snacks, even a Kegerator. “We wanted
this to be a draw for people, to keep them engaged and mingling,” Loftus
said. A common game room similarly entices with pingpong and video
games that allow employees to break from intense coding sessions.
Even the centrally located open stairwell is designed as a gathering
place. Light and spacious, it features a steel structure complemented
by wood treads and a glass handrail – and a bleacher seats just off to
the side where people can informally meet, relax or gather for large all-
hands meetings. Echoing the thoughts of several on the team, Swinerton
Project Manager Connor Madigan says the stairwell is “a highlight of the
space.”
The low ceiling meant low ductwork. This had the most pronounced
effect on the bleacher area, which was originally designed to span the
two floors. Says Madigan, “We really had to look hard at the mechani-
cal ducting, AV, the acoustical tile, and make sure everything would fit.”
With close coordination with the subcontractors, the equipment was re-
worked to accommodate bleachers.
The team used several tactics to achieve NetApp’s goal of “nerding up”
the space while acknowledging the culture and character of SolidFire.
Among other things, they designed glass dividers custom printed with
pieces of the company’s computer code and used pixelated photos of the
nearby Flatirons as a graphic element in the common area. As Loftus
says, “We had to respect both clients” with a design that merged their
cultures in a cohesive, meaningful way.
NetApp, as a more established company, came with more formalized
brand standards and a few unique requirements. They specified no pri-
vate offices, instead requiring a mix of open cubicle seating and shared
meeting spaces. The caveat was that meeting spaces had to provide “liter-
ally a seat for every person at all times,” says Loftus. (A more typical ratio
is 10:1.) The final design includes a wide variety of meeting spaces, hud-
dle rooms and individual workstations that give a change of scenery. The
spaces stay busy in part, Loftus suggests, because, “There are enough of
them around, all employees feel free to use them, unlike in some offices
where the meeting rooms are reserved for certain levels of meetings.”
While having so many stakeholders could – and sometimes did – lead
to an abundance of good ideas, the team thrived. Loftus credits a strong,
collaborative team with mutual respect and a willingness to compro-
mise for the good of the project. Madigan agrees, “Everyone came togeth-
er and really kept focused on project success.”
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OPENING ART:
By using the opening created for the
core-shell crane between the two floors
for an open stair, Elsy Studios was able
to create an obvious physical and visual
connection that opens up the entire suite.
TOP:
A vibrant graphic representation
of the Flatirons on the wall across
from the bleachers provides a
backdrop for a mix of comfortable,
stylish lounge chairs located to facilitate
impromptu meetings or breakout huddle
space from the large bleacher area.
BOTTOM:
Behind the bleachers, Elsy Studios
created a backdrop with pops of color
mimicking diagonals found throughout
the space. Bright colors create a
vivacity that energizes the area.