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Family, the vignettes were designed to target specific demographics of Roth
consumers, allowing them to identify with elements within the kitchen con-
figurations to make their kitchen design and appliance selection experience
easier.
Throughout the showroom, we used variables of room size, lighting, cabinet
and counter configurations, along with contemporary finishes to create a neu-
tral yet enticing backdrop for the showroom’s primary focus, the appliances.
In addition to the kitchen vignettes and a side-by-side appliance display that
allows for direct comparisons, we designed a wine bar, coffee bar and interac-
tive gourmet demonstration kitchen that features a 21-foot-long, solid-surface
island. The space can seat up to 45 people and can expand and contract with
a retractable glass panel wall that provides clear views into the space while
separating the demo kitchen from the adjacent showroom and glass-enclosed
conference space.
In a notable extension to traditional design services, and to enhance the
showroom’s interactive and collaborative atmosphere, Arch11 also helped Roth
launch digital technology into the showroom.
“The newdigital strategy calledMuse Studio allows consumers to come in and
look at every variation of an appliance on an iPad or mobile phone,” explained
Manu. Arch11 helped Roth customize the web-based program to interface with
designers and then integrated the digital experience into the space. Upon enter-
ing the showroom, customers can start creating their project at theMuse Studio
table and then visualize their ideas – full size – on a 16-foot-by-9-foot video wall.
The experience is undeniably high-tech, but feels balanced with the tactile ex-
perience of seeing and touching the appliances within the kitchen vignettes.
Through a highly collaborative design process between owner and architect,
Roth Living’s newKansas City showroomoptimizes customer experience while
allowing product displays to take center stage for a refreshing – and appropri-
ately consumer-oriented – departure froma typical appliance showroom. Roth
Living plans to rollout its next full-service Arch11-designed showroom in Salt
Lake City with Denver to follow.
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Photos by Matt Kocourek
OPENING PHOTO:
This family centric kitchen
vignette features an oversized,
multitasking island.
ABOVE TOP:
For the showroom’s Coffee Bar, Arch11
designed the wavelike, sculptural
ceiling treatment (fabricated by Kansas
City-based Hufft Projects) to hide
mechanical and electrical systems.
ABOVE BOTTOM:
Chef Peter Castillo prepares culinary
treats using Wolf and Sub-Zero
appliances. The custom built cabinetry
is by Denver-based William Ohs.
TOP RIGHT:
The Active Family Kitchen vignette
features both Wolf and Sub-Zero
appliance applications are shown
along with CaesarStone countertops.
