DECEMBER 2014 \ BUILDING DIALOGUE \
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Joey Gindi, our client, and the chief financial officer of MJ
Dispensary & Lifestyle Boutique (locations opening soon in
Louisville and Lakewood), explained, “We want our customers
to feel confident choosing products that best suit their needs.
Our customer demographic is anyone and everyone over the
age of 21. As a result, we believe our products serve many pur-
poses for many people.
“We’re out to educate anyone and everyone who will lis-
ten about the history and benefits thatmarijuana has to offer.
We want our customers to leave our dispensary having had a
transformative marijuana retail experience,” added Gindi.
To achieve Gindi’s objectives, this new retail “recreational
dispensary” typology must engage clients in a more person-
alized shopping experience while allowing for general infor-
mation gathering and shopping. Dispensaries recognize that
it is their responsibility to educate their customer as they are
seeking a variety of different of experiences. Thus, the idea of
“selling experiences” must be at the forefront of a designer’s
thought process when creating a recreational, or even medi-
cal dispensary, interior.
Ultimately, dispensary design is about understanding and
applying the strategies that make retail stores, specialty bou-
tiques and food and wine shops successful. All this, in the
midst of serving a customer base that’s rapidly shifting from
informed users of marijuana to a general adult community
interested in enhancing their own personal experiences, as
well as their health and well-being.
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FAIRFIELD AND WOODS, P.C.
720-898-4488
RJMConstruction.com
GENERAL CONTRACTING
CONSTRUCTION MANAGEMENT
DESIGN/BUILD
PRE-CONSTRUCTION
from small
details to the
big picture
TRENDS
in Retail Marijuana
