Colorado Free University

4 Go to www.freeu.com to view complete course descriptions and instructor bios. Certificate Programs Certificate in Nonprofit Leadership & Administration This certificate in nonprofit leadership and administration establishes a foundation for those wanting to work in the nonprofit sector. CFU is not an accredited university and the certificate is not a university degree, but the course of study will enable someone starting out in the not-for-profit world to learn the basics. To earn the certificate, students must complete ten (10) classes, at least seven (7) coming from the list of Core Courses. NOTE : It is not necessary to enroll or pay for a special certificate program course. Simply start taking any of the qualifying classes listed below and contact the office when you think you’ve fulfilled the requirements or are getting close. We’ll review your record and issue a certificate. It is possible to complete a certificate in 3–6 months. Core Courses: • How to Start a Nonprofit Organization (#7105) • Become a Grant Writer (#3271) • How to Create a Business Plan That Works (#3272) • Building Your Nonprofit for the Future: Strategic Planning that Works (#7106) • The 3 R’s of Volunteers: Recruitment, Retention, and Recognition (#7104) • Building & Developing the Best Board (#3205) • Annual Campaigns: Make Your Year (#3106) • Equity & Inclusion Certification Program (#8877) • Orientation to the Nonprofit World (#7104) • Successful Fundraising for Nonprofits (#7108) Electives: • Write Better Right Now (#2089) • Discover Your Talents, Develop Your Strengths (#3226) • Search Engine Optimization Basics (#1988) • Branding Your Business (#3208) • Any business/marketing course Digital Marketing Certificate of Completion For Business Professionals or Aspiring Social Media Managers Anyone using the Internet and social media to bring in clients, customers, and sales must understand the quickly changing landscape and strategies of digital marketing in order to be effective. CFU has organized its classes into a course of study to prepare you to implement or direct your business’ digital marketing campaigns. It is suggested that you start with Overview Classes, explore the various platforms and tools of digital marketing by taking some Core Courses, and then take the Final Strategy classes to complete. A minimum of thirteen (13) courses is required to earn a Digital Marketing Certificate of Completion. NOTE : To earn the certificate, it is not necessary to enroll or pay for a special certificate program course. Simply start taking any of the qualifying classes listed below and contact the office when you think you’ve fulfilled the requirements or are getting close. We’ll review your record and issue a certificate. Note that course offerings do change from time to time; we will honor the classes and curriulum published when you started the program. It is possible to complete a certificate in 3–6 months. Overview Class (required and recommended to take early): • Digital Marketing Overview (#1935) Required SEO Course: • Search Engine Optimization (#1988) Core Courses – take 9 or more: • Google Analytics 101 (#1990) • Facebook for Business (#3737) • Twitter & Instagram for Business: Find & Engage Your Audience (#3732) • Use LinkedIn to Grow Your Business (#3350) • How to Plan a Marketing Calendar (#3399) • Marketing 101: The Key Elements of Your Marketing Strategy (#1987—not a digtal marketing class but recommended) • Customer Journey Strategy: Find & Keep Your Customers (#3134) • Successful Email Marketing: Get Your Emails Read! (#3210) • How to Make a Podcast for Fun & Profit (#3730) • Branding Your Business (#3208—not a digtal marketing class but recommended) • Google My Business: Bring Traffic to Your Site (#3740) Final Strategy Classes – Required: • Develop Your Digital Marketing Strategy: Putting It All Together (#3632) • Social Media ROI (#3630) CFU is not an accredited university. These certificates are not equivalent to a college degree, but do establish a foundation of knowledge. Find Digital/Social Media classes on pp 33–37. Find Nonprofit classes on pp 38–39.