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Business/Entrepreneur
Digital Marketing
Certificate of Completion
Small business owners and marketing
directors must understand what’s available
in the digital and social media world for
marketing a business. This certification
is targeted to business owners, sole
practitioners, marketing directors, and
anyone employing the Internet and social
media to bring in clients, customers and
sales. It is suggested that you start with
overview classes, explore the various
platforms and tools, and then take the
strategy classes. A minimum of ten
(10) courses is required. A Certificate of
Completion in Digital Marketing will be
awarded to students who take at least two
(2) overview classes, six (6) platform or
tools classes and both Digital Marketing
Strategy and Social Media ROI.
Overview Classes:
• Digital Marketing Overview (#1935)
• 15Ways toDriveBusinessThrough theWeb (#1989)
Digital Marketing Platforms and Tools:
• Search Engine Optimization 101 (#1988)
• Google Analytics 101 (#1990)
• Facebook Business Pages: An Online
Marketing Tool (#3733)
• Marketing with Facebook Groups, Ads, and
Events (#3720)
• Twitter, Google+ & Instagram (#3732)
• Power Up Your LinkedIn Profile (#3349)
• LinkedIn for Business (#3350)
• Put Your Social Media Strategy on Auto
Pilot (#3731)
• Use YouTube for Effective Digital Marketing
(#3725)
• Using Pinterest for Online Marketing (#1930)
• Blog Your Way to Success (#3337)
• Introduction to WordPress (#3475)
• Intro to HTML (#3477; a CompuSkills class)
• Blogging Basics: Hands-On Training
(#3411; a CompuSkills class)
Required Classes:
• Digital Marketing Strategy (#1928)
• Social Media ROI (#3630)
Social Media Manager
Professional Certification
Gain the tools and experience you need to start
your own business as a social media manager
or work within an established company running
their digital marketing campaigns. Students
who complete the program will be ready to hit
the ground running as Social Media Managers.
Prerequisites
Before beginning the program, each student
must create a profile on and begin engaging
on the following six social venues: Facebook,
Twitter, LinkedIn, Pinterest, YouTube, and
Instagram. See the Resource List online for
tutorials, classes, and tutors.
First Course - Required to take one:
• 15Ways toDriveBusinessThrough theWeb (#1989)
• Digital Marketing Overview (#1935)
Core Courses - Required:
• Intro to WordPress (#3475)
• Use YouTube for Effective Digital Marketing
(#3725)
• Search Engine Optimization 101 (#1988)
• LinkedIn for Business (#3350)
• Facebook Business Pages (#3733)
• Twitter, Google+, & Instagram (#3732)
• Put Your Social Media Strategy on Auto
Pilot (#3731)
• Social Media ROI (#3630)
Elective Courses (choose 3):
• Marketing with Facebook Groups, Ads, &
Events (#3720)
• Using Pinterest for Online Marketing (#1930)
• Blog Your Way to Business Success (#3337)
• Blogging Basics: Hands-On Training (#3411)
• WordPress for Developers: Custom Themes
(#3479)
• Make Your Website Mobile Friendly (#3473)
• Make Real Money as a Social Media Manager
(#3304)
Last Courses – Required:
• Digital Marketing Strategy (#1928)
• Practicum (#3629)*
*Before beginning the Practicum, students
must demonstrate proficiency with
Facebook, Twitter, and LinkedIn. Students
choose Pinterest, YouTube or Instagram to
demonstrate additional proficiency. Students
must also provide a transcript to the Practicum
instructor showing First, Core, and Elective
classes taken.
Certificate in Nonprofit
Leadership & Administration
This certificate in nonprofit leadership and
administration establishes a foundation for
those wanting to work in the nonprofit sector.
CFU is not an accredited university and the
certificate is not a university degree, but the
course of study will enable someone starting
out in the not-for-profit world to learn the
basics. To earn the certificate, students must
complete ten classes, at least seven coming
from the list of Core Courses.
Core Courses:
• How to Start a Nonprofit Organization
(#7105)
• Become a Grant Writer (#3271)
• How to Create a Business Plan that Works
(#3272)
• Building Your Nonprofit for the Future:
Strategic Planning that Works (#7106)
• The 3 R’s of Volunteers: Recruitment,
Retention, and Recognition (#7104)
• Finances and Nonprofits: A Layman’s Guide
to Financial Statements (#1955)
• All About Fundrasing: Overview of the
Nonprofit Money Engine (#3282)
• The Fundraising Detective (#3283)
• Fundraising & Event Planning for Non Event
Planners (#3281)
• 7 Keys to Mastering the Art of Nonprofit
Management (#3204)
• Nonprofit Leadership Team Building
(#3205)
Electives:
• The 7 Cs of Leadership: Leading Through
the Highs & Lows (#6612)
• Become a Mediator: Comprehensive
Training (#3356)-counts as 3 electives
• Exceptional Women Speakers (#3239)
• How to Rock the Room: Speak, Connect &
Get Ahead (#3230)
• Copyrights, Trademarks, & Trade Secrets
(#3618)
• Strategies for Better Business Writing
(#2089)
• Negotiating Skills for Women (#4647)
CFU Certification Programs
CFU is not an accredited
university. These certificates
are not equivalent to a college
degree, but do establish a
foundation of knowledge.
The courses included may change
over time, but CFU will always
honor the curriculum that was
in place when you started the
program.
Find Digital/Social Media class dates, times & info on pp 16-19. Find Nonprofit class dates, times & info on pp 18-20.
