CREJ

30 / BUILDING DIALOGUE / September 2020 ELEMENTS Multifamily Design Designing MF with Emphasis on Lifestyle, Community and Flexibility T he way we view our homes has changed, per- haps forever. The things we value, the spaces we love and the parts we wish we could change all look different after months spent mostly in the confines of our home. What this will mean for home design is the big ques- tion. Beyond surface-level changes, we are likely in store for some fundamental shifts and an acceleration of certain trends we were seeing pre-pan- demic, particularly in multi- family. In our work helping builders and developers de- sign, merchandise and market multifamily commu- nities across the nation, we are already seeing some of these shifts beginning to play out. • Lifestyle vs. demographic-driven design. First, we anticipate a movement toward designing for more diverse, connected communities driven by a combination of the pandemic and the social upheav- al we are experiencing as a country, which have both revealed the disadvantages of siloed living. For years we’ve cautioned our clients against designing just for a single demographic. What we should instead be talking about is buyer personas. What do the people who will rent or buy here want from their lifestyle? What do they value? The an- swers to these questions transcend age, culture, and race and socioeconomic status. Factors like location choice say more about the potential buyer’s persona than age. Developers in dense urban environments, for example, are recog- nizing that millennials and empty-nesters are look- ing for many of the same things – low-maintenance living, walkability, etc. – in their home. This also applies to suburban mul- tifamily commu- nities. Taking cues from hospitality, Westminster Row offers communi- ty spaces that feel more like a chic boutique hotel lob- by than a tradition- al clubhouse, creat- ing an experience that appeals equal- ly to younger and older couples alike. Angela Harris, CEO Principal, TRIO NAVA Real Estate Development With an indoor/outdoor kitchen, residents at Lakehouse can grill their fresh finds and enjoy their meal in the communal dining room for a true farm-to-table experience. TRIO AtWestminster Row, a chic, urbanbar and lounge space for residents takes cues fromboutique hospitality.

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