Colorado Real Estate Journal - September 21, 2016
The city of Centennial launched Go Centennial, a streamlined and tech-savvy approach for people to get to and from the Dry Creek Light Rail Station in Centennial. Go Centennial is a six-month pilot program that combines a multimodal trip planning mobile app and a fully subsidized ridesharing service, providing a solution to the first and last mile challenge of getting to or from transit. The pilot program will test an entirely new platform for seamless door-to-door transit planning that streamlines information across multiple transportation modes, according to the city. Go Centennial is the first multimodal app of its kind to feature in-app booking with Lyft. Go Centennial is the brainchild of the Centennial Innovation Team, funded by Bloomberg Philanthropies. The city's i-team developed the Go Centennial pilot concept and led development of the implementation plan by securing private-public partnerships with Xerox, Lyft, Via and the Denver South Transportation Management Association. Go Centennial is also the first public-private partnership in the nation to fully subsidize Lyft Line rides for transit commuters, and offer multiple ways to book and pay. “Go Centennial aims to help people who choose not to drive their own car,” said Centennial Mayor Cathy Noon. “It delivers on the promise of urban mobility by combining technology and public-private partnerships solving the first-mile-last-mile challenge of taking transit. Our citizens will be able to conveniently and cost effectively get from point A to point B.” Go Centennial is built on a subset of the Go Denver Smartphone app platform, powered by Xerox. Through this app, eligible users can plan and book free Lyft Line rides that connect with southeast light rail at the Dry Creek Station. Lyft Line rides will be free Monday through Friday, 5:30 a.m. to 7 p.m. In order to receive free Lyft Line rides, passengers must be registered through the Go Denver app, be coming or going from the existing RTD Call-n-Ride service area and be traveling to or from the Dry Creek Light Rail Station.