Colorado Real Estate Journal -
Dirk “Doc” R. Hobbs, the new senior vice president of marketing and communications at the Colorado Springs Regional Business Alliance, and CEO of Healthy Coloradan Media Group LLC, recently received an appointment to the Governor’s Council for Active and Healthy Lifestyle. “Colorado leads the nation on so many fronts as it pertains to health and wellness, and, certainly, an active lifestyle. Culturally, we’re beginning to truly embrace the concept of personal accountability and responsibility for our health and wellness, but we still have work ahead of us in terms of building on what we’ve learned and building generations of like-minded people,” said Hobbs. “The efforts being put in motion by this council have the ability to positively influence how schools and businesses across our state promote and live out the mission,” he continued. “There are numerous organizations, programs and health systems here in Colorado Springs that are spearheading or are involved in industry, bar-raising initiatives from which our neighbors to the north can learn. I expect I’ll be bringing a lot of good information for my health and wellness colleagues back home with me as well.” The council’s mission is to promote and support events and programs that encourage physical fitness, educate citizens on the lifelong benefits of an active, healthy lifestyle, and collaborate with government entities, schools, nonprofit associations, businesses and health care and fitness organizations to advance the vision. Hobbs’ appointment represents the first such appointment of a citizen from Southern Colorado for this council. “This is the kind of ‘on-the -scene and in-the-conversation’ involvement I’d like to see more of as Colorado Springs enters its next chapter. Doc’s appointment was forthcoming from his 25 years in health care advocacy. The RBA will spearhead programs through our community development efforts, methods to get more leaders from our community into the conversations that are happening on the state and national level. When we’re at the table, we can leverage, learn and welcome others to take a closer look at Colorado Springs. To be in these conversations is to be on the front line of opportunity and in collaboration with those who can positively contribute to the growth of our community,” said Regional Business Alliance President and CEO Dirk D. Draper.