CREJ - Multifamily Properties Quarterly - January 2015

Advice for Conducting Business

Jeff Wikstrom is the vice president of multifamily development at Evergreen Development and offers this advice when it comes to conducting business: Build relationships. It’s understandable to get one project done and move on to the next, but find that little bit of extra time to make connections with everyone working on a project.

Don’t always charge top dollar. It may make the bottom line a little bigger, but it’s probably not worth the expense of having someone not want to work with you because of cost.

Follow the golden rule. Just because you could get away with something behind someone else’s back, doesn’t mean you should.

Don’t burn bridges. It’s more expensive to get new customers than it is to retain current ones.

“Not only are these good business practices, but establishing and nurturing your business relationships and friendships will lead to something that you are able to fall back on in times of need,” said Wikstom.