CREJ

Page 28 — Retail Properties Quarterly — August 2018 www.crej.com store chain has embraced its ClickList technology, whereby customers order online and pay in advance. Employ- ees pick and bag those ordered items from the store floor and then cus- tomers pick the items up in a holding area in the parking lot. To increase efficiency of this growing shopper convenience, builders are creating holding space in the store ware- houses and special parking areas for ClickList customers. • Industry pioneers. Many people may be surprised to learn that J.C. Penney was an early adopter of the “scan-and-go” shopping concept. Before the retail pioneer hit its cur- rent financial challenges, it planned on building RFID technology into 100 percent of its merchandise by early 2013, allowing customers to bypass the check-out line and use their mobile devices instead. Today, Walmart, Sam’s Club and numerous other retailers have built scan-and-go shopping into their stores. Customers use a smartphone app to scan items as they place the item in the cart, check out online and then receive a barcode receipt on their phone screen to show a store employee as the customer exits the store. The store employee scans the barcode to reconcile the purchase and the customer is on their way. • What’s next? With the exception of Amazon, all of the top 10 retailers listed in the Stores magazine ranking of top retailers are brick-and-mortar stores, including Walmart, Kroger Co., Costco, The Home Depot, CVS, Walgreens, Target, Lowe’s and Albert- son’s. These stores will lead the way in exciting new brick-and-mortar retail trends. Even Amazon’s brick-and-mortar Amazon Go grocery stores promise “the world’s most-advanced shop- ping technology so you never have to wait in line.” By using the Amazon Go app on their smartphones, customers just enter the store, place the items they want in their bag and leave. Amazon charges the customer’s Amazon account and sends them a receipt. As Forbes.com predicts, physical retail isn’t dead. Boring retail is. ▲ Maxwell Continued from Page 24 access and revenue control system, license plate recognition and park- ing guidance technology, what sets the system apart is its reservation technology. The suite boasts the world’s most advanced parking pre- booking technology. When the shop- per arrives, not only is he guided directly to the reserved space by the parking guidance technology, but that space displays the driver’s name so there’s no difficulty in finding it, nor is there any question about whose space it is. The pro- gram is so impressive parking indus- try guru John Van Horn, publisher of Parking Today magazine, declared it “the finest parking system on the planet.” • Benefits to owners and their operators. It’s easy to see why drivers would appreciate the convenience, safety and stress-free experience provided. But parking retail owners and their parking operators benefit just as much. The most obvious benefit is that facilities with frictionless parking have a significant competitive edge, particularly in closely developed areas where there are typically many complexes competing for the same customers. Drivers, especially those who commute or visit a city often, will gravitate toward garages and lots that provide the most con- venient and enjoyable experience. Drivers want to feel safe, they don’t want to experience the stress of searching for parking, and they don’t want to wait in queues to exit when they are ready to go home. Another important operational benefit is it makes parking safer. When drivers are guided directly to available spaces, cars aren’t circling garages looking for spaces, which dramatically reduces the risk of col- lisions. Thus, parking owners and operators can reduce their liability. Another financial benefit is that fric- tionless parking is completely auto- mated, which eliminates the cost of staffing parking facilities, including salaries, benefits and insurance. Automating the process also elimi- nates the risk of employee theft or injury. There are other, more subtle ways that owners and operators benefit, and these revolve around the tech- nologies that make up the friction- less suite. For instance, parking guidance technology promotes full occupancy by reducing the risk that drivers will get exasperated because they can find parking and leave. Traditionally, owners and operators have considered their facilities full when they achieve 85 to 90 percent occupancy, because there always are spaces that go undiscovered. Being able to fill those additional 10 to 15 percent of spaces that might other- wise go unused can result in tens of thousands of dollars in additional parking revenues every day. The software that manages park- ing guidance systems provides operational benefits by recording utilization data for all of the spaces in the facility. Parking owners and operators can find out with the click of a computer mouse what their typical occupancy is, when are the peak times and when are the slow- est times. This information can be used to institute dynamic pricing, better manage parking permits, or reallocate spaces for different uses, such as handicap parking, valet and other specialized uses. It also can be shared with retail tenants to help them better target promotions to customers throughout the day. Similarly, prebooking information can be used to determine where drivers intend to shop so they can be sent special deals. Retail com- plexes can use the platform to sell additional services such as vehicle detailing and package delivery from individual retailers to the shopper’s car. We live in an information age and the parking technology that comprises the frictionless parking suite can obtain invaluable data to help owners operate their parking facilities much more efficiently and effectively. ▲ McKenty Continued from Page 25 FirstBank | Fidelity National Title Group - National Commercial Services Colorado | Collegiate Peaks Bank - Division of Glacier Bank PCL Construction Services, Inc. | Panattoni Development Company, Inc. | Peak Wealth Strategies, LLC | JLL Grand Hyatt Downtown Denver | 11:00 AM - 1:00 PM For tickets and additional event information, please visit CREWDenver.org Meet Our Keynote Speaker PRESENTING SPONSOR PLATINUM SPONSORS GOLD SPONSORS Linda Alvarado is President and Chief Executive Officer of Alvarado Construction, Inc., and the first Hispanic owner of a Major League Baseball Franchise, The Colorado Rockies. Alvarado Construction Inc is a company specializing in commercial general contracting, construction management, development, design/build services, and property management. Exemplified through her business accomplishments, Linda has been a role model in breaking the stereotype that you have to be a man to succeed in traditionally male-dominated careers. Alvarado Construction has offices in multiple states and has successfully developed and built multi-million dollar projects across the United States and internationally. Her MLB ownership role is also significant, as it marked the first time that any woman was involved in a bid for ownership of a major league baseball team. Linda is an inductee in the National Women’s Hall of Fame, the Latin American International Sports Hall of Fame, the National Minority Business Hall of Fame, the Women’s Business Enterprise Hall of Fame and the Colorado Women’s Hall of Fame. Linda is named by Hispanic Business Magazine and Latino Leaders Magazine as One of the Most Influential Hispanics in America and voted by viewers as “The Most Inspiring Latino in America” for the American Latino Television Awards. Linda Alvarado President and Chief Executive Officer of Alvarado Construction, Inc. Owner of a Major League Baseball Franchise, The Colorado Rockies 10 04 18 J O I N U S ! T H U R S D A Y

RkJQdWJsaXNoZXIy MzEwNTM=