April 2016 — Property Management Quarterly —
Page 25
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N
ew technologies have afford-
ed property managers sev-
eral new avenues to increase
tenant satisfaction and
retention through efficien-
cies that help identify and act on
opportunities to improve the overall
business environment in their man-
aged property – in particular, the
food industry in professional office
settings.
Striking a balance between offer-
ing meaningful amenities and miti-
gating a property manager’s added
responsibility and risk potential can
be hard to attain, even with new
vendor management systems and
added productivity-based technolo-
gies in today’s business climate. In
particular, finding consistent food
service options at a property portfo-
lio can be a difficult and time-con-
suming endeavor in order to find a
partner who can meet expectations
and not burden existing workloads.
There’s a growing trend of market
disruptors in the food services world
who leverage technology to cre-
ate a new opportunity for property
management professionals to meet
their tenants’ request for more vari-
ety and cost-effective food options
on-site without added management
oversight.
The traditional model of an on-site
food option often is associated with
ironclad contract conditions and lim-
ited menu offerings for your tenants.
Subsidized rents and noncompete
agreements only further hinders
property managers from offering
their tenants amenity options like
food trucks, on-site pop-up res-
taurant and even
tenant apprecia-
tion events. Those
who have explored
these options
understand the
growing demand
that extends
beyond current on-
site food options.
For many busy
professionals,
lunchtime triggers
a rise in stress and
anxiety because
it interrupts their
focus and reduces productivity. A
survey conducted by OfficeTeam
gives a glimpse into the actual
trends of the modern professional’s
lunch break. Today, 48 percent of
workers surveyed indicated taking 30
minutes or less a day for lunch, and
nearly one-third (29 percent) work
through their break.
Take notice of your building’s lobby
traffic during the noon hour as fire
lanes and visitor parking is swarm-
ing with the yellow flashing lights
of delivery drivers and catering vans
eager to try and meet your tenants’
desire for a more robust offering.
This additional traffic can place
undue hardship on security, building
engineers and the professional work
environment.
Partnering with a proprietary deliv-
ery platform as another amenity
allows property management pro-
fessionals to offer a variety of local
restaurant options to busy tenants in
a streamlined manner.
Additionally, tenants can capitalize
on existing on-site amenities such as
outdoor seating and tenant lounges,
which helps further tenant attrac-
tion and retention strategies.
Tenants who have this amenity
in their building can place an order
for themselves through a website,
selecting from a rotating list of daily
restaurant options, including exist-
ing on-site vendors, with fully cus-
tomizable menu options that meet
dietary or personal preference.
Generally, meals are menu price,
require no minimum order amount,
no tipping and no cash handling
in your building. When the meal(s)
arrive, tenants who ordered receive
a text/email notification. The restau-
rant does all deliveries at one time,
leveraging a crowd-sourced model
to pass savings through and reduce
lobby traffic.
Amenities like these can help
managers better meet tenant inter-
est for access to more and better
lunch options for catering or indi-
vidualized meals as a self-managed
amenity without the necessary over-
sight or daily management needs of
traditional on-site options.
As busy tenants and professionals
continue to look for ways to increase
their productivity and managers look
for ways to offer value-added ameni-
ties, it may be good food for thought
to look into the new technology-
based partners for food service at
your building to satisfy your tenants’
appetite for more variety in on-site
food amenities.
s
Sam
Kruckenberg
Partnership
manager, Foodsby
LLC
Foodsby, a food-service delivery program for property managers of office buildings,
expanded into the Denver market earlier this year.
