HCSHQ_102021

October 2021 — Health Care & Senior Housing Quarterly — Page 9 www.crej.com HEALTH CARE — INSIGHTS W hen you think of super- heroes, what comes to mind? Superman. Wonder Woman. Spiderman. But health care real estate professionals? Maybe not. Until now. Armed with strategic data, power- ful analytics and reports that tell the story, this new breed of superhero may be just what the doctor ordered. Real estate markets around the world are in flux, and Colorado is no exception. Long a favorite destina- tion for new residents in search of a fair cost and high quality of liv- ing, Colorado continues to experi- ence mass in-migration, adding over 750,000 new people with the last 10 years. These new residents have cre- ated robust real estate activity and attracted many real estate investors. More consumers bring increased demand for goods and services, such as health care. Greater health care needs require more services and an evolving ser- vice mix, which in turn require an increase in health care facilities and providers. As more consumers, more providers, more health systems and more medical practices need to find a home, real estate supplies are tightening and prices are rising, both for residential and commercial/medical office build- ing properties. Resi- dential home prices have more than doubled, and the average commercial rental rate has risen 15% in the last 10 years. Colorado health systems are in a race to capture the best health care consumers, facili- ties and health care providers to serve them. So, the question is, how can real estate professionals help a health system or medical practice compete and win in a hyper growth market like Denver or Colorado Springs? The answer is strategic health care real estate data and insights – your new superpowers. The use of strategic health care real estate data to identify the right future home for an outpatient clinic, ambulatory surgery center, cancer center, inpatient rehab facility or a behavioral health clinic is made eas- ier through a unique combination of data sources and analytics. Top-tier health care insights can be drawn from patient claims, mobility/cell phone, and health-centric consumer behavior data. On top of other typical property data and analyses, combin- ing the unique insights provided by these new superpowers allows a more holistic and granular assess- ment of the true potential of a health The new superpower is strategic real estate data Jake Dinnen Senior vice president of development, Pacific Medical Buildings Fady Barmada President and co-founder, Pivotal Analytics Please see Dinnen, Page 14 Pivotal Analytics Data can offer developers information on future sites, including patient care locations for the select service areas as well as the projected need for care by service. The examples above are for the Superior area.