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July 2017 — Health Care Properties Quarterly —

Page 19

www.crej.com

Senior Housing & Care

S O L D

HAYDE N B E HNKE

Senior Associate

hayden@blueprinthcre.com

PAM PYMS

Managing Director

pam@blueprinthcre.com

BLUEPR I NT I S P L EASED TO ANNOUNCE

THE SAL E OF SHALOM V I L LAGE

104 Independent Living units on the campus

of Shalom Park, which will be renovated and converted

to an Active Adult Community.

PAME LA PYMS & HAYDEN BEHNKE WERE THE

L EAD ADV I SORS ON THE TRANSACT ION

OF F ICE

(303) 770-0755

www.blueprintHCRE.com

A

merican Family Financial

statistics show that nearly 40

percent of people today are

not saving or have saved too

little for retirement.The aver-

age American started his retirement

savings too late, those between ages

of 55 and 64 have acquired on average

$104,000 in retirement savings.This

equates to monthly investment income

of about $300 a month, according to

Investopedia.

What will the average American do

when they decide to retire?Today’s

senior independent living communi-

ties, especially those constructed dur-

ing the recent senior living construc-

tion boom, cater to the affluent, the

top 15 percent. As providers, we have

continued to create more elaborate

environments to meet higher market

expectations of higher income seniors.

We have focused on interior design,

which offers hotel-like appearances

and services, dining experiences that

feature multiple venues and made-to-

order, chef-prepared menu choices, bet-

ter health and wellness facilities, and

larger units. On the other end of the

income spectrum, government-based

assistance in the form of tax credits

and Medicaid provides for the bottom

20 percent of the market. So, how do

we provide for the middle market, the

nearly 65 percent of the middle-income

market, who have been denied access

to senior housing because they earn

either too little or too much for current

models of senior housing?While the

mixed-income approach to senior liv-

ing has had limited success, the issue

remains: How do we solve the middle-

income senior living market crisis?

How do we, as providers and design-

ers, address this issue to create a new

model for the largest

population in the

senior generations?

•Construction cost.

The cost of construc-

tion remains one of

the main influencers

in the price seniors

pay for their hous-

ing.These construc-

tion costs continue

to rise, nearly 4.5

percent per year for

the last four years,

according toTurner

Construction build-

ing cost index.The

cost of living contin-

ues to rise, yet the

income for a middle-income senior

cannot keep up.The delta between

high- and low-end senior living com-

munities contains only a 20 percent

construction cost variance between

them, based on a recent publication

byWeitz Construction.While reducing

construction cost is one answer, it does

not go far enough in creating senior

housing for the middle-income market,

but perhaps it is one of the ingredients

in the magic formula.

• Location, location, location.

The cur-

rent and next generations want to be

centrally located and part of the action.

There are proven, positive effects for

seniors living near transit hubs. AARP

has promoted transit-oriented living

since 2012.With cities like Denver, Seat-

tle and Minneapolis developing their

transportation systems, population

and density continue to grow around

new transit hubs. Convenience to res-

taurants, medical services and other

community amenities could reduce the

need for providers to offer these servic-

es and thereby reduce the cost of living

in these senior communities. RoseVilla

in Portland, Oregon, has created its own

town concept, allowing both residents

and the outside community to coexist

on the same streetscape. Utilization of

the community infrastructure adds rev-

enue to the community and lowers the

cost to the senior residents.

• Tiny house.

One significant way to

lower the cost of construction is to

build less square footage.The range

of independent living apartments in a

senior campus today averages around

1,200 square feet. Perhaps IKEA and

HGTV’sTiny House Nation have it

figured out – pack more function into

less space. Increased flexibility within

a unit, multiple functioning rooms or

efficiency-rated suites, ranging from

750 to 1,000 sf could net an average

of a 300-sf reduction per unit, thereby

allowing greater density within the

building, which would lower construc-

tion costs and monthly rents.

• App lifestyle.

With so much technol-

ogy at our fingertips, one can rent a

house in the mountains for a weekend

or request a ride, anywhere. Compa-

nies like Blue Apron offer a perfectly

portioned and healthy meal delivered

to one’s door. One can have an unlim-

ited variety of goods delivered in less

than two hours (thank you Amazon

Prime Now!). Imagine the possibili-

ties, food service for an entire senior

community, allowing each to order all

of their meals from an app. As found

at some schools, local restaurants

and merchants can prepare meals in

the morning and deliver them on the

same day. Utilization of transportation

systems could reduce some overhead.

Buses, for example, could take large

groups of seniors shopping instead of

operators purchasing a community bus

and the cost of a full-time equivalent.

Building on the ideas of companies like

Uber, Air BNB, Blue Apron and Amazon

for a senior community, we can break

the standard models of service by out-

sourcing and connecting independent

living senior to the greater city. Upcom-

ing generations of seniors will be well

versed with this style of living. Fewer

full-time employees will be required

because of these outsourced services,

thereby lowering operational costs and

living expenses.

•Multigenerational experiences.

Sur-

veys in America show each new gen-

eration of seniors has less desire to be

segregated. It is time to break down

generational barriers. Encouraging col-

lege students to live with independent

living residents allows them to share

in the costs of living and to take care

of some of the residents’ needs, such

as cooking, cleaning and transporta-

tion. Integration of adult daycare and

child daycare provides benefits to staff,

seniors and children who can be co-

engaged in daily activities. Can these be

programmed into senior living to lower

operational costs?

• The challenge.

We in America are

the most creative, innovative and

entrepreneurial society on earth.When

there is a demand, our free enterprise

systemwill satisfy that demand. It

will only happen if we focus on the

enormity of the need, and invent new

environments and living solutions that

are responsive to retirement econom-

ics in America for all

seniors.We

must

create newmodels for the middle-

market senior; newmodels that are

groundbreaking in all aspects of loca-

tion, building design, technology and

operations.

s

Senior housing: The middle-market dilemma

Jeremy

Keimig, LEED

AP BD+C

Principal,

Lantz-Boggio

Architects &

Interior Designers,

Englewood