CREJ

46 / BUILDING DIALOGUE / June 2021 / Cochlear World / • Establish identity with graphic color and texture. Cochlear’s North American headquarters is its first loca- tion to incorporate new brand guidelines. DLR Group’s experiential graphics design team helped translate those guidelines into physical space by considering col- or theory, scale, repetition vs. novelty, and transparency vs. opacity. Moments of discovery gently connect em- ployees to the Cochlear mission and to the impact they have on recipients every day. A mix of art frames, full-wall vinyl graphics and di- mensional, interactive graphics within each floor weave floor color into the graphics, creating a cohesive, branded working environment. The design awakens the sense of touch by using tactile materials, light and shad- ow to evoke an emotional response in the guest while also enhancing the employee experience. Cochlear understands that hearing connects us to our world – to small everyday wonders and to the peo- ple and experiences we love. And the design of this new world headquarters embodies these connections through all the senses, delivering a place to help people hear and be heard. \\ Graphics branding OPENING ART TOP: Cochlear work space OPENING ART BOTTOM: Cochlear café ABOVE: Cochlear lobby BELOW: Cochlear conference room PHOTOS: Brad Nicol Photography