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March 2021 \ BUILDING DIALOGUE \ 35 er with the experience to execute the installation with a vetted team makes the process seamless for potential buyers. Our motto is, “If you’re not local, we will be.” We have all the details covered, down to counting howmany lightbulbs are needed. We know what can go wrong and who to call when it does. • Making the design decision. Likemost things, all interior design isnot createdequal. Developers shouldconsider a few key factors whenmaking interior design decisions. Namely: • Furnish the units to the level of the property. Just as you can elevate a property through interior finishes, so, too, can you cheapen it with furnishings. Budget-conscious develop- ers can make the mistake of scrimping on furnishings, only partially completing the process or staging a property with items that aren’t congruent with the asking price of the property. All of these mistakes can do more harm than good when it comes to selling the property. A good designer can add substantial value here because she will know how to get the right look without breaking the bank. It’s important to knowwhere to spend the dollars – on key items that can set the desired tone or aesthetic – and how to save on the other pieces. • Choosing a designer. Choosing an interior designer is just as important as choosing the right architect or general contractor. A great designer brings to the table much more than just a good eye for style. Look for someone who un- derstands your business, budgets and financial goals, and who also understands the buyer and the lifestyle they are seeking. “There are a wide variety of market factors that go into the price of real estate or how long a residence is on themar- ket,” said Simon. “But in remote communities or those that attract second- or third-home buyers, we learned firsthand that offering it furnished can lead to bigger sales, faster.” \\ mselzer@riverandlime.com ELEMENTS Interior Design Sells Brett Schreckengost Warm, natural tones and materials like stone, glass and wood comple- ment the local environment for the design of LoftHouse Two in down- town Telluride. Developer: Meriwether Cos. Architect: CCY Architects.