Colorado Free University

NEW! Twitter & Instagram for Business Find & Engage Your Audience Learn to build your audience on Twitter and Instagram to establish yourself as an expert in your chosen field and promote your business, website, blog, and products or services. This intermediate class is for those who already have accounts and basic knowledge of how to use Twitter and Instagram. You should already know how to create and share basic posts. We will cover strategy, tactics, and tools for growth and management. As founder and CEO of Social Savvy Geek, LLC, Laura Pence Atencio (@SocialSavvyGeek on Twitter and Instagram) works with entrepreneurs and business owners to meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals. She has active accounts for herself and for clients on both platforms and will share her firsthand knowledge to help you promote audience growth and engagement. $51 Non-Member $39 Member ONLINE : Via Zoom 3732BO: One Tue., 6:30–8:30PM 4/13 3732BP: One Wed., 6:30–8:30PM 5/26 3732BQ: One Wed., 6:30–8:30PM 7/7 Facebook Business Pages An Online Marketing Tool Facebook is one of the most popular marketing tools for businesses big and small. Explore its marketing value for your business, and get tips and guidelines for creating a business page and using it effectively. Topics in this demonstration- style class include understanding how business pages connect with and support your other marketing efforts; connecting with customers and prospects; creating and sharing content; and how to build an audience (Likes). Leave ready to create a dynamic Facebook page for your business. Joyce Feustel founded Boomers’ Social Media Tutor in 2010. She helps people new or relatively new to social media to become more effective in its use. Note: You must have a personal Facebook account set up and understand basic privacy rules and functionality such as how to “friend” others and add photos (this is true even if you are using the account only for business). $61 Non-Member $49 Member ONLINE : Via Zoom 3733CB: One Tue., 6–9PM 5/4 3733CC: One Mon., 6–9PM 6/7 37 Register now! Call 303-399-0093 or online: www.freeu.com Business & Marketing NEW! Customer Journey Strategy Find & Keep Your Customers Do you feel that the time you spend posting about your business on social media is not paying off? There are many moving pieces involved in taking a prospective client from awareness to paying clients and beyond. Developing an intentional customer journey strategy is crucial for success with online marketing. You can see where your systems are breaking down, what you need to fix, and how to prioritize your time and budget to maximize your impact and income. In this class we’ll discuss marketing, sales, delivery of your brand promise (product or service), retention, ascension, and referrals. Get a blueprint to follow and tips specific to your situation. Founder and CEO of Social Savvy Geek, LLC, Laura Pence Atencio works with entrepreneurs and business owners to meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals. $51 Non-Member $39 Member ONLINE : Via Zoom 3134AK: One Thu., 6:30–8:30PM 4/29 3134AL: One Tue., 6:30–8:30PM 6/1 3134AM: One Wed., 6:30–8:30PM 7/21 How to Plan a Marketing Calendar That Works for Your Business Learn the strategic marketing mix used by successful businesses to grow their bottom line no matter the state of the economy. Businesses that strategically plan their marketing and then consistently execute their plan are the businesses that prosper! Business owners and marketers with limited time must make the most of every networking event and social media campaign. In this hands-on workshop, you will learn not only how to choose marketing activities that make sense for your business and develop your own marketing calendar, but also how to create an editorial calendar to support and promote those activities. As founder and CEO of Social Savvy Geek, LLC, Laura Pence Atencio is passionate about helping entrepreneurs and business owners meet and exceed their goals. She is committed to providing the most engaging and effective strategies in online marketing by combining traditional business networking and marketing fundamentals. $51 Non-Member $39 Member $15 student buys materials ONLINE : Via Zoom 3399AD: One Wed., 6:30–8:30PM 5/5 3399AE: One Tue., 6:30–8:30PM 6/22 How to Make a Podcast for Fun or Profit Everything You Need to Know Podcasts are becoming more popular than ever. Not just for people in their home studios but also for corporate entities in their marketing efforts. But how does a podcast work? How expensive is the equipment? How do you get started? Get the answers and more so you can get on your way creating compelling podcasts. Learn best practices for how to record high quality audio, sweeten the sound, and upload to iTunes and other podcast platforms. Learn how to leverage your brand with podcasts and build a community. Bring your laptop so you can download the free software and begin customizing your interface. Alex Delia is a longtime digital media producer, editor, and consultant. He has edited for several top 10 podcasts including Now Playing, and he currently produces and cohosts The Plex Files, an ongoing movie review and comedy series on Apple Podcasts. This is primarily a lecture and demonstration class that readies you to launch into the world of podcasting to build your business brand. $61 Non-Member $49 Member ONLINE : Via Streamyard 3730R: One Thu., 6:30–9:30PM 4/15 3730S: One Thu., 6:30–9:30PM 6/17 Last chance for Facebook Business Pages