Colorado Free University

Go to www.freeu.com to view complete course descriptions and instructor bios. 36 Business & Marketing Search Engine Optimization Basics Increase Your Google Ranking In this introductory class learn what your website needs in order to draw traffic and show up when people search. Websites don’t rank on Google, but pages and posts do, so you have to create them right. Learn about key word research and strategy, and get do’s and don’ts for the content you put on your pages. Explore what you need to do to make your site search-friendly and to create a user-friendly experience. Find out about crawlability, breadcrumbs, site speed, SSL certificates, and more. Whether you manage your own website or outsource the work, it is crucial that you understand the basics of SEO. Todd Bublitz is owner of Get Surfed Website Design and Development, specializing in small businesses and organizations that need a fully functional and high-quality website on a budget. $51 Non-Member $39.Member $5 materials fee paid in class (in person) ONLINE : Via Zoom 1988AY: One Wed., 9AM–12PM 4/7 CFU LOWRY : Near 1st & Quebec 1988BA: One Fri., 9AM–12PM 5/14 1988BB: One Thu., 6–9PM 7/8 Successful Email Marketing Get Your Emails Read! You know that email marketing can be effective, but you aren’t sure how to maximize the benefit. In this class, we’ll talk about the available tools such as Mail Chimp and Constant Contact and discuss how to get subscribers and manage your subscriber lists. Find out how to use your metrics to do more of what works and less of what doesn’t. We’ll focus on how to compose emails that get read by looking at subject lines, headlines, templates, the body of the email, and more. You’ll even practice writing emails that you can take away as examples. Deb Schaffer , PMP, is a certified project management professional and a six-sigma black belt. She spent 10 years teaching technical software classes for local software companies before focusing on projects. Today, she helps companies create and run email campaigns and writes blog posts, whitepapers, case studies, and other marketing content. $56 Non-Member $44 Member ONLINE : Via Google Meet 3210AP: One Sat., 9AM–12PM 3/20 3210AQ: One Sat., 9AM–12PM 5/15 3210AR: One Sat., 9AM–12PM 7/24 Social Media ROI Measuring Your Impact You’re marketing a business, but how do you know if it’s working? In this overview class learn the basics strategies for evaluating ROI (the return on investment) on your social media marketing efforts. Explore ways to measure interactions on social media and analyze traffic. Find out what social media platforms you should be using to meet your goals, guidelines for effectively managing your social media, and which tools to use to measure results. We’ll discuss free tools as well as ones that you must pay to use. Michael Booker manages all the online marketing for Applejack Liquors. He has managed design/development projects in all sorts of environments, but launching search and social campaigns are what get him up in the morning. He has an extensive background in web development and social media marketing. $56 Non-Member $44 Member ONLINE : Via Join.me 3630AV: One Wed., 6–8:30PM 6/9 Develop Your Digital Marketing Strategy Putting It All Together You’ve learned about various online marketing platforms and tools, but how do you use them most effectively? The key is a well-constructed strategy that supports your business goals and a blueprint that sets daily, predefined activities to bring customers and clients through your door and gets them to make referrals. In this workshop, examine your business goals and determine which online activities are most likely to generate new business. Consider which activities you want to do in-house and those you want to outsource, and how to hire consultants when needed. Determine what’s needed to implement your strategy, and create action steps to get the job done. A popular CFU instructor, Michael Booker manages all the online marketing for Applejack Liquors. He has an extensive background in web development and social media marketing. $86 Non-Member $74 Member ONLINE : Via Join.me 3632C: One Sat., 10AM–2PM 4/10 3632D: One Sat., 10AM–2PM 6/12 Google Analytics 101 Google Analytics is an amazing tool that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. The data it provides can be overwhelming, but in this class we will cover the basics to make sure you know which statistics you should be keeping track of to measure your sales and marketing dollars. Also, we will go over the statistics that can help you increase your sales. Michael Booker currently manages all of the online marketing for Applejack Liquors. He has managed design/development projects in all sorts of environments, but launching search and social campaigns are what get him up in the morning. $56 Non-Member $44 Member ONLINE : Via Join.me 1990AX: One Wed., 6–8:30PM 6/2 Use LinkedIn to Grow Your Business Effective use of LinkedIn to promote your business requires a strong personal profile. Enhancing your LinkedIn profile will increase your ranking in Internet searches. Learn about the value regular posting of updates and articles on LinkedIn to help build your professional credibility and visibility for your business. Find out how to productively communicate with key LinkedIn connections and how to grow your connections strategically through LinkedIn’s searching tools. Discover if having a paid account on LinkedIn makes sense for you and whether you would benefit from creating a company page. Leave this demonstration class with the knowledge and skills you need to make LinkedIn a powerful marketing tool for you and your business. Joyce Feustel founded Boomers’ Social Media Tutor in 2010. She has helped hundreds of people strengthen their LinkedIn profiles and apply the strategies she recommends for getting the most of their LinkedIn experience. $61 Non-Member $49 Member $5 materials fee paid in class (in-person) ONLINE : Via Zoom 3350CO: One Wed., 6–9PM 4/28 3350CP: One Thu., 6–9PM 6/10 CFU LOWRY : Near 1st & Quebec 3350CQ: One Mon., 6–9PM 7/19