Colorado Free University

Digital Marketing Overview Digital marketing includes social media, blogging, mobile marketing, content marketing, and more. You need to know about search engine optimization, reputation management, lead generation and conversion, and so forth. So much to learn! This class lays out what all the digital marketing activities are and how they work together. We’ll define terms, discuss the customer/client buying cycle, and show how these activities fit in that cycle. Get the big picture and prepare yourself for the next step: creating a digital marketing strategy that fits your budget and advances your business goals. A Colorado resident of 16 years, Anne Blair managed and opened local businesses before joining RevLocal as a digital marketing consultant for local businesses. RevLocal provides personalized digital marketing solutions to many thriving local businesses across the U.S. $61 Non-Member $49 Member ONLINE : Via Microsoft Teams 1935CE: One Tue., 6:30–9PM 3/23 1935CF: One Tue., 6:30–9PM 4/20 1935CG: One Tue., 6:30–9PM 6/15 The Keys to Driving Business Through the Web Learn techniques to increase your visibility on the web and drive more traffic to your business. These highly effective online marketing tactics (most of which are free) include website optimization tips, website strategies, blogs, social marketing, local maps/listings, eNewsletters and more. In this introductory course you’ll learn what your options are and how to think about the avenues that are going to be best for your business. The ultimate goals are optimizing your website so that people find you and getting customers or clients to choose you. Deborah Flomberg-Rollins is owner of Flomby, LLC, a marketing company for small businesses and nonprofits. She is marketing director at the Jewish Experience in Denver. Deborah runs Equinox Theater Company and is involved in theater throughout Denver. $61 Non-Member $49 Member ONLINE : Via Zoom 1989BC: One Sat., 1–4PM 3/20 1989BD: One Sat., 1–4PM 5/22 1989BE: One Sat., 1–4PM 7/17 Marketing 101 The Key Elements of Your Marketing Strategy Whether you are putting together a marketing plan for a side venture or you have been asked by your boss to design the annual plan for your company, there is much to do! Step by step, this class is designed to give even the most novice of marketers a better grasp on marketing. We’ll discuss the marketing basics, including how to pinpoint a target market, put together a creative strategy, and track your success. We’ll also discuss business plans, business ethics, and how to create your own voice in your marketing materials. Class is open-forum, discussion style so participation is welcome and specific questions are encouraged. Kristin Peregoy has over nine years of full- service marketing strategy and business development experience at the manager level. She has worked in the manufacturing, health and wellness, retail, and publishing industries. Her book, Fight Strategy: Knockout Marketing for Small and Micro- businesses , sells on Amazon. $56.Non-Member $44 Member ONLINE : Via Google Hangout 1987X: One Sat., 9:30AM–12PM 4/3 1987Y: One Fri., 12PM–2:30PM 5/7 1987AA: One Sat., 9:30AM–12PM 6/26 1987AB: One Sat., 9:30AM–12PM 7/17 Blogging for Success Begin Blogging Today! Blogs are the perfect way to communicate your ideas, inspire and educate others, build rapport, tell your story, make new connections and if you do it right, you can make money blogging. We’ll discuss how to create a blog on any platform; how to express your thoughts, ideas and opinions, how to create a compelling, engaging blog with content, video, photos and links; how to promote your business with a blog; and how to satisfy the search engines so your blog can be found. We’ll also talk about being a guest blogger and how to make money blogging. Create your own blog today and start opening new doors. Jules Marie is a social media manager with a thriving business. She has a BS in marketing and holds certificates in entrepreneurial studies, digital marketing, and social media management. $56 Non-Member $44 Member ONLINE : Via Zoom 3680K: One Sat., 1–3PM 4/24 3680L: One Thu., 6:30–8:30PM 6/3 Register now! Call 303-399-0093 or online: www.freeu.com 35 Business & Marketing CFU Certificate in Digital Marketing If you are serious about doing business right now, you must become proficient with digital marketing. To aid you, CFU has organized its digital marketing classes into a pathway to help you find your way and succeed. We offer two levels of certification. You can earn a Digital Marketing Certificate of Completion when you take the courses outlined in the program (see page 3). If you want more hands-on experience, you can go beyond the required courses and participate in our practicum to earn a Social Media Manager Certificate. For the practicum, you spend 40 hours planning, implementing, and evaluating a marketing campaign under the mentorship of our of CFU instructors. Over 100 students have received the certificate of completion and more than 30 people have gone on to do the practicum. Across the board, students have let us know that they appreciate the real-world experience of our instructors and the practical knowledge and skills they learn. People who have completed these programs have applied what they learned in businesses they run or companies they work for. Several have gone on to build their own digital marketing businesses.